<p>Today's episode comes from a recent LinkedIn Live Curt held. Curt discusses the importance of defining your "what" before letting the "how" get in your way, and why you should align your "why" with the "why" of your ideal clients.</p>

Today's episode comes from a recent LinkedIn Live Curt held. Curt discusses the importance of defining your "what" before letting the "how" get in your way, and why you should align your "why" with the "why" of your ideal clients.

F*ck the how, and aligning your "why" with your clients' "why"

Learn how to deliver the right message to the right clients so you can generate the right revenue for your business.

The Authority Brand host Curt Mercadante is a sales and branding expert and serial entrepreneur who has has counseled small business, entrepreneurs, as well as some of the largest corporations and associations in the country.

He's built three profitable businesses, including a 7-figure Public Relations and Advertising agency. Curt is Gallup-Certified Strengths Trainer, authority branding consultant, and author of the bestselling book, "Five Pillars of the Freedom Lifestyle."

Business

Marketing

Management

Learn how to deliver the right message to the right clients so you can generate the right revenue for your business. The Authority Brand host Curt Mercadante is a sales and branding expert and serial entrepreneur who has has counseled small business, entrepreneurs, as well as some of the largest corporations and associations in the country. He's built three profitable businesses, including a 7-figure Public Relations and Advertising agency. Curt is Gallup-Certified Strengths Trainer, authority branding consultant, and author of the bestselling book, "Five Pillars of the Freedom Lifestyle."

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F*ck the how, and aligning your "why" with your clients' "why"

F*ck the how, and aligning your "why" with your clients' "why"