Curt Mercadante interviews Margie Agin, author of "Brand Breakthrough: Brand Breakthrough: How to Go Beyond a Catchy Tagline to Build an Authentic, Influential and Sustainable Brand Personality." Get the book here: https://www.amazon.com/gp/product/B07NTYMSW3 Margie is an award-winning marketer who helps B2B technology companies discover what makes them unique and find the words to say it. She is the founder and chief strategist of Centerboard Marketing, a marketing agency based in Washington, DC. As both an external strategist and an in-house marketing leader, Margie has helped companies in the cybersecurity, communications, EdTech, and software industries distil complex topics into content and campaigns that drive action.  She has built and led teams through times of rapid change, launched and relaunched brands, and created sustainable marketing programs that prioritize the customer experience. Before founding Centerboard Marketing, Margie led demand generation efforts for the education technology company Blackboard and digital marketing for video conferencing leaders Tandberg and Cisco. She also taught content marketing and web writing at Johns Hopkins University. Learn more about Margie: https://centerboard-marketing.com/about/margie-agin/