It’s one thing to start a business. It’s another to intentionally design a company that can grow and evolve beyond your daily effort.

In this episode, Ninety Founder & CEO Mark Abbott sits down with Michael E. Gerber, author of The E-Myth, to explore what it really means to build a company. They break down the trap of doing the work, the power of the Dreaming Room, and the eight personas every entrepreneur must grow through to build something that lasts.

You’ll learn:
→ Why the founder’s role is to design the business, not just do the work
→ How the 8 personas of entrepreneurship shape your evolution
→ Why clarity of vision matters more than systems alone

Resources:
→ Learn more about the Dreaming Room
→ Read The E-Myth Revisited
→ Connect with Michael on LinkedIn
→ Subscribe to the Founder’s Framework Newsletter
→ Try Ninety free for 30 days

Try Ninety free for 30 days!