Why do smart people at health nonprofits keep spending tens of thousands of dollars on website projects that don't solve the actual problem?

In this episode, Spencer breaks down a pattern he sees repeatedly: organizations making expensive website decisions based on internal assumptions rather than user evidence. The result? Projects that never get buy-in, or worse, projects that DO get approved but build the wrong thing entirely.

You'll learn:

• The three most common failure modes for nonprofit website projects
• Why "we need more templates" and "we need better design" are symptoms, not root causes
• The two critical pieces of information you need before you can know what to build
• A practical approach to getting stakeholder alignment and user evidence (whether you hire someone or do it yourself)
• How to pitch website projects to leadership with evidence instead of opinions

If you're planning a website project, trying to get budget approved, or working with a vendor right now, this episode will give you a framework to make better decisions.

Resources

• Website Strategy Assessment: brooks.digital/website-strategy-assessment

Contact Spencer

• Email: [email protected]