By Spencer Brooks
Are you a nonprofit marketing and communications leader responsible for reaching and engaging people with health issues? Join host Spencer Brooks of Brooks Digital in a series of in-depth conversat
... more
5
1212 ratings
The podcast currently has 59 episodes available.
In this episode of Health Nonprofit Digital Marketing, Spencer Brooks talks with Kate Mayne from OLSHF about the unique perspectives that millennial workers bring to the nonprofit sector. Kate shares her journey from the corporate world to finding fulfillment in nonprofit work, the importance of work-life balance, and the evolving expectations around workplace culture across generations. Listen in to learn how understanding these dynamics can help foster a more inclusive and effective workplace for all ages.
About the guest
Kate Mayne is the Marketing & Events Manager at the Oregon Lions Sight & Hearing Foundation. A dynamic and results-driven professional with a diverse skill set and a passion for making things happen, she is fluent in English, speaks business-level Spanish, and has intermediate skills in Korean.
Known for her efficiency and enthusiasm, she excels in coordinating and managing projects of all sizes. Her expertise lies in planning and executing digital marketing strategies, social media management, and public speaking, ensuring successful outcomes in every endeavor she undertakes.
Resources
Contact Kate
In a world where public distrust of health information is at an all-time high, how can nonprofits effectively communicate critical health messages? Spencer Brooks sits down with Kenyon Farrow from AVAC to explore the deep roots of medical mistrust, the critical role of strategic communication in public health, and the importance of community-based messaging. This episode is a must-listen for nonprofit health leaders grappling with the challenge of building trust in their communications.
About the guest
Kenyon Farrow (he/him) is the Director of Communications where he leads AVAC’s communications team as well as our narrative change and strategic communications efforts to help influence key stakeholders, policymakers and the media to expand access to HIV prevention, supporting R&D and programs and advancing global health equity.
Kenyon previously served as the Managing Director of Advocacy and Organizing with PrEP4All, where he helped lead a policy coalition on a National PrEP program and led a campaign to make insurance companies accountable to pay for PrEP services. Previously Kenyon served as senior editor of TheBody.com & TheBodyPro.com and US & Global Health Policy Director with Treatment Action Group (TAG).
Resources
Contact Kenyon
Nonprofit organizations are constantly seeking ways to engage younger generations in their causes. Melissa Watkins from the Pacific Autism Center for Education joins this episode to unpack strategies to attract and retain Gen Z and millennial donors through innovative digital marketing and communication techniques. This episode is essential for nonprofit leaders and marketing professionals looking to secure the future of their organizations by tapping into the digital fluency and civic-mindedness of younger donors.
About the guest
Melissa Watkins has over ten years of experience in marketing and over five years of experience in nonprofit development and leadership. She currently heads the marketing and development department at the Pacific Autism Center for Education, a nonprofit organization based in Santa Clara, CA, that provides a range of vital services for autistic children and adults. As a dual marketing and development leader, Melissa brings her expertise to drive impactful initiatives at PACE. Melissa holds a degree in Sociology from the University of California, Davis and is currently working toward her Certified Fund Raising Executive (CFRE) certification. She enjoys serving on the Board of Directors for two Bay Area-based nonprofits, running half marathons, and chasing after her 18-month-old twin daughters.
Resources
Contact Melissa
Establishing trust and authority is a prerequisite for any nonprofit organization to improve the health of its community through digital communication and education. In this episode, Spencer Brooks and Betsey O'Brien explore the strategies and challenges of crafting reliable, empathetic healthcare content. If you are a nonprofit communicator aiming to enhance your digital presence and build lasting trust with your audience, this episode is for you.
About the guest
Betsey O’Brien is an independent writer, editor and speaker focused on the complexities of human health. Her writing and editing practice covers the full spectrum of health, with special emphasis on mental well-being. She has worked with some of the country’s best-known mental health organizations, including the National Alliance on Mental Illness, the Depression and Bipolar Support Alliance and Inseparable, along with individual experts in brain health, eating disorders and trauma-informed care.
Resources
Contact Betsey
In this episode, we sit down with Dj Tyson from VOA Alaska to explore practical strategies for mental health communications. Dj shares his journey and role at VOA Alaska, offering insights into the unique challenges and opportunities in promoting mental health in Alaska. We discuss the importance of focusing on hope and positive outcomes in storytelling, and Dj discusses how his personal experiences have shaped his professional approach. Listeners will gain practical advice for improving mental health messaging and hear inspiring stories that highlight the power of positive communication in reducing stigma.
About the guest
Dj Tyson entered non-profit communications after exploring an array of career paths, including four years in the military. A call to serve his community led him to VOA Alaska, a youth behavioral health non-profit, where he is the Director of Communications and Engagement. For over four years, he has used his creative skills and personal connection to the mission to share the organization's story and connect with the statewide community. Dj holds a Bachelor’s in Psychology from the University of Alaska Fairbanks, a Professional Digital Marketing Certificate, and is pursuing a Health Non-Profit Leadership and Management Certificate.
Resources
Contact DJ
In this episode, Spencer Brooks and Adam Zandman from Thrivable explore the significance of market research in understanding your audience. Join us as we discuss the importance of understanding your audience and building a research-backed marketing strategy, all while navigating budget constraints. Discover how your nonprofit can leverage market research to propel its digital marketing strategy forward.
About the guest
Adam Zandman is a seasoned marketer and team leader with agency, non-profit, Fortune 250, and startup experience. In his current role, he is driving the marketing initiatives over at Thrivable, a healthcare market research startup making it possible for the patient voice to be included in every business decision.
Resources
Contact Adam
In this episode of Health Nonprofit Digital Marketing, speaker, trainer, and consultant Karen Graham joins us to share the fundamentals of technology planning and making the case for technology investments. We discuss how to assess your current level of technology maturity and determine what to focus on. We also discuss writing a strategic technology plan, identifying learning needs, building staff technology skills, and pitching technology improvements to your boss, board, and funders. Karen also shares the importance of evaluating ROI for current and potential technologies
If you are seeking to use technology in ways that unlock possibilities you’ve never had before, or that lead to big changes in the way you do your work or the impact you make, you don’t want to miss this episode.
About the guest
Karen Graham is a speaker, trainer, writer, and consultant with expertise in technology leadership and innovation, nonprofit software, and digital strategy. Her consulting work includes strategic technology roadmaps, development of knowledge resources, and leadership coaching.
Karen was the Executive Director of the national nonprofit Idealware, and has held leadership roles in capacity building, arts, and human service organizations as well as a software startup. She holds an MBA in Nonprofit Management from the University of St. Thomas.
Resources
Contact Karen
In this episode of Health Nonprofit Digital Marketing, we explore the topic of nonprofit digital transformation through the story of Ride Connection, a nonprofit organization with a mission to provide transportation solutions to older adults and people with disabilities. Our guest, Kelly Stover, the Development Director at Ride Connection, shares her unique journey of overseeing marketing for the organization and taking the lead in a much-needed website redesign. We explore the signs that prompted the website revamp, internal alignment, and the critical role of storytelling in nonprofit digital marketing. Join us for an insightful conversation on bridging the gap between development and marketing to create a digital presence that effectively communicates the mission and impact of a health-focused nonprofit.
About the guest
Kelly Stover is the Development Director at Ride Connection, a non-profit organization providing free, accessible transportation options to older adults and people with disabilities in the Portland, Oregon area. Before joining Ride Connection, Kelly worked as the Senior Event and Sponsorship Coordinator for a local health system, Legacy Health, raising funds for six foundations over ten years. Kelly’s work in the nonprofit space began as an event assistant with the storied Portland Rose Festival Foundation in 2005 and has never looked back. Kelly is a graduate of Portland State University, with an Arts & Letters degree with a focus on Communications. While not a marketing professional per se, Kelly’s experience has led to her work in the marketing aspect of nonprofit work, and has been taking on and overseeing more and more marketing projects the last several years.
Kelly lives in Vancouver, Washington with her husband, Charles, daughters, Sophie and Amelia, and lab, Autzen.
Resources
Contact Kelly
Many health professionals know the struggle of spreading awareness in a crowded digital space. Tune in with Christina Locmelis of Wounds Canada as she unveils the pillars of successful collaborative campaigns, such as the need for strategic alliances, using data wisely, and addressing the specific hurdles nonprofits encounter in drawing attention to vital health issues. This episode is a must-listen for those looking to boost their campaigns' reach and effectiveness, featuring expert advice on strategic partnerships and data-driven marketing.
About the guest
Christina is an award-winning collaborator, and leader in strategic communications, marketing, and member engagement. She has extensive experience successfully executing digital marketing and communications strategies including national and international award-winning campaigns. She thrives on engaging with members and stakeholders, generating awareness of organizational activities and industry issues, and enhancing the public profile of organizations.
Christina is the Director of Communications & Membership at Wounds Canada, a non-profit charitable organization established in 1995.
Resources
Contact Christina
Join us for a fascinating talk with Laurence A. Pagnoni, the co-author of "You and Artificial Intelligence," as we explore the game-changing role of AI in the nonprofit world. Laurence brings his wealth of knowledge to the table, shedding light on how nonprofits can harness AI to enhance fundraising efforts, engage donors more personally, and streamline their operations. We explore actionable advice for embracing AI, navigating the ethical landscape, and leveraging technology to build stronger community bonds. This episode is perfect for nonprofit leaders and tech enthusiasts eager to learn about the synergy between AI and social impact.
About the guest
Laurence is national expert on advanced fundraising strategies and holds advanced degrees in Public Administration from NYU, and Theology and Contemplative Studies from various Jesuit Universities. He author of "The Nonprofit Fundraising Solution," the first book on fundraising ever published by the American Management Association as well as the co-author of “You and Artificial Intelligence," Laurence is also the chairman of LAPA Fundraising serving nonprofits throughout the U.S. and Euro. He volunteers two days a week with the national nonprofit Illuman, committed to helping men become healthier and more authentic.
Resources
Contact Laurence
The podcast currently has 59 episodes available.