A personal experience at a dispensary led Lucinda Cross and Jack Roosevelt to create The Lucida Club, a membership club to improve your knowledge of cannabis through education and expert guidance. They target the "cannacurious", a term describing those who are curious about the cannabis plant. Their goal is to educate the masses about this plant so their members' experience at a retail dispensary will be better than the one the Lucida Club founders had. Their Co Founder and COO, Lucinda Cross on In The Weeds with Jimmy Young.