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🎧 Episode Summary:
In this episode, we’re talking about the two big approaches to marketing—transactional and relationship-driven—and how both can actually work together in your business. I’ll break down the pros and cons of each, why finding the right balance matters, and how to create a customer experience that keeps people coming back.
And let’s not forget the importance of stepping away from the grind. Taking a break isn’t just nice—it’s necessary. Burnout is real, and if you’re constantly chasing the next sale without thinking about long-term relationships, you’re setting yourself up for a never-ending hustle.
So grab your coffee, hit play, and let’s talk about how to market smarter, not harder.
What I hope you take away from this episode:Â
☕ Transactional marketing focuses on quick sales and revenue.
☕ Relationship marketing is about building long-term connections.
☕ Both marketing strategies can be blended for better results.
☕ Creating memorable experiences enhances customer loyalty.
☕ Trust is a key component in relationship marketing.
☕ Personal touches can turn one-time buyers into repeat clients.
☕ Understanding your business model helps in choosing marketing strategies.
☕ Effective marketing requires a balance between sales and customer experience.
☕ Sustainable success comes from nurturing long-term relationships.
Links to some really cool stuff:Â
☕ Last Week's Episode: What do you do when all hell breaks loose (and you have a plane ticket in hand!)
☕ My FAVORITE coffee in the world! Rainy Day Coffee Co. https://rainydaycoffee.square.site/
☕ Erin Condren Planners & Notebooks: https://www.erincondren.com/referral/invite/teresaschlup0214/1 (yep this is a referral link, feel free to just go straight to her website if you'd prefer!)Â
Links to Connect with Me!Â
☕ Book a Consult HERE! (https://caffeinecreative.io/consult/)
☕ Website — CaffeineCreative.io (http://caffeinecreative.io/)
☕ Facebook — Teresa Schlup, The Caffeine Creative  (@thecaffeinecreative) https://www.facebook.com/thecaffeinecreative
☕ Instagram — The Caffeine Creative (@thecaffeinecreative)
☕ LinkedIn — Teresa Schlup (https://www.linkedin.com/in/teresaschlup/)
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By Teresa Schlup, The Original Caffeine Creative
5
88 ratings
Send us a text
🎧 Episode Summary:
In this episode, we’re talking about the two big approaches to marketing—transactional and relationship-driven—and how both can actually work together in your business. I’ll break down the pros and cons of each, why finding the right balance matters, and how to create a customer experience that keeps people coming back.
And let’s not forget the importance of stepping away from the grind. Taking a break isn’t just nice—it’s necessary. Burnout is real, and if you’re constantly chasing the next sale without thinking about long-term relationships, you’re setting yourself up for a never-ending hustle.
So grab your coffee, hit play, and let’s talk about how to market smarter, not harder.
What I hope you take away from this episode:Â
☕ Transactional marketing focuses on quick sales and revenue.
☕ Relationship marketing is about building long-term connections.
☕ Both marketing strategies can be blended for better results.
☕ Creating memorable experiences enhances customer loyalty.
☕ Trust is a key component in relationship marketing.
☕ Personal touches can turn one-time buyers into repeat clients.
☕ Understanding your business model helps in choosing marketing strategies.
☕ Effective marketing requires a balance between sales and customer experience.
☕ Sustainable success comes from nurturing long-term relationships.
Links to some really cool stuff:Â
☕ Last Week's Episode: What do you do when all hell breaks loose (and you have a plane ticket in hand!)
☕ My FAVORITE coffee in the world! Rainy Day Coffee Co. https://rainydaycoffee.square.site/
☕ Erin Condren Planners & Notebooks: https://www.erincondren.com/referral/invite/teresaschlup0214/1 (yep this is a referral link, feel free to just go straight to her website if you'd prefer!)Â
Links to Connect with Me!Â
☕ Book a Consult HERE! (https://caffeinecreative.io/consult/)
☕ Website — CaffeineCreative.io (http://caffeinecreative.io/)
☕ Facebook — Teresa Schlup, The Caffeine Creative  (@thecaffeinecreative) https://www.facebook.com/thecaffeinecreative
☕ Instagram — The Caffeine Creative (@thecaffeinecreative)
☕ LinkedIn — Teresa Schlup (https://www.linkedin.com/in/teresaschlup/)