Brandon discusses the difference between being committed and being convicted in sales. He emphasizes that while committed individuals go through the motions, convicted individuals operate at a higher vibrational frequency and can significantly impact their organization. He uses the example of Steve Jobs to illustrate the power of conviction. He shares a personal anecdote about reframing a negative event positively and encourages you to focus on your current opportunities and resources to raise your certainty and performance. He also challenges you to reflect on your past efforts and to channel your inner 'monster' to level up in your career.
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