In this episode, Brandon discusses transitioning from 2024 to 2025, emphasizing the importance of learning from past experiences and setting ambitious goals for the new year. He advises sales reps to focus on personal improvements, such as calendar management and technology adoption, to enhance their performance. He suggests setting clear, achievable quarterly goals with associated rewards to maintain motivation and prevent burnout. He also highlights the significance of creating a positive narrative for the year and encourages salespeople to dream big and stay committed to their aspirations for 2025.

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In this episode, Brandon reflects on his growth in 2024 and shares strategies for a successful 2025. He emphasizes the importance of mental and emotional well-being, urging you to reframe your mindset from victimhood to heroism. He discusses setting goals beyond revenue and fitness, focusing on daily emotions and practices that foster happiness. He advises creating detailed visualizations of desired outcomes, involving partners in goal-setting, and dedicating uninterrupted time for self-reflection. He also encourages you to design your future self and maintain daily focus on your goals to achieve lasting success.

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In this episode, Brandon discusses the challenges and strategies for new medical sales reps. He emphasizes the importance of integrating new hires and being empathetic to their initial fears. He differentiates between becoming a product expert and a people expert, noting that product knowledge alone is insufficient without effective storytelling and emotional connection. He advises new reps to learn from top performers, cluster meetings geographically, and maintain high enthusiasm. He also stresses the need to manage managers effectively and understand the psychological motivations behind client purchases.

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In this episode, Brandon discusses the challenges of maintaining a positive mindset during the busy holiday season and throughout the year. He emphasizes the importance of reframing tasks from obligations to opportunities and adopting an elite mindset to handle life's challenges. He shares insights from his mentor, Tim Kite, about the "ero" model: events, responses, and outcomes, highlighting the need to focus on desired outcomes and craft appropriate responses. He also stresses the value of continuous learning and growth, even when it's uncomfortable, to achieve long-term success and maintain a positive perspective on life's challenges.

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In this episode, Brandon discusses the importance of confidence in sales interactions. He emphasizes that being the most certain person in a conversation often leads to success, whether in personal or professional settings. He shares personal anecdotes and examples from his career, highlighting the impact of body language, conviction, and positive reinforcement. He advises salespeople to maintain physical fitness, manage confirmation bias, and focus on positive customer feedback to boost confidence. He also stresses the importance of operating from genuine intentions to help customers, rather than just seeking high commissions.

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In this episode, Brandon reflects on the chaotic year and challenges you to reconnect with your original goals and ambitions. Most people struggle to clearly define what they want, instead focusing on what they don’t. He also shares a powerful exercise to clarify your vision, encourages unapologetic permission to dream big, and reveals how to overcome self-doubt. 

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In this episode, Brandon discusses the importance of having the right people in the right roles within an organization, as highlighted in Jim Collins' book "Good to Great." He emphasizes that great companies identify and retain self-disciplined, high-performing individuals, and that keeping the wrong people can be costly and demotivating. He advises leaders to evaluate talent, make tough decisions, and either reassign underperforming employees to more suitable roles or let them go. He also stresses the need for continuous recruitment and development to ensure organizational growth and success.

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In this episode, Brandon discusses the importance of seeking advice from individuals who have achieved what you aspire to, rather than relying on confirmation bias from friends and family. He highlights the need to reframe challenging situations to avoid negative spirals and encourages you to seek guidance from successful peers or professionals like coaches. He shares a personal story from college where reframing his mindset from that of a student to a customer significantly improved his academic performance. He also advises you to view your products and interactions with customers through a positive lens to enhance their success.

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In this episode, Brandon discusses the importance of understanding the "model of the world" concept from Neuro-Linguistic Programming (NLP) in sales. He explains that people's perceptions and decisions are shaped by their unique models of the world, which can be influenced by emotions and experiences. He shares personal anecdotes, such as his changed attitude towards paying taxes, to illustrate how reframing can lead to better outcomes. He advises sales reps to ask prospects about their feelings on topics like taxes and the medical economy to build rapport and understand their decision-making processes. He also emphasizes the value of listening and understanding prospects' perspectives to close deals effectively.

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In this episode, Brandon discusses the impact of deteriorating credit markets on sales performance, particularly in medical equipment. With consumer credit hitting an all-time high and tight lending conditions, securing deals requires more than just intention—it demands results. He also shares practical strategies to assess buyer financial health early, navigate lending challenges, and secure deals despite market conditions.

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