Apple and Google and Facebook and Amazon and Microsoft are known as the "Frightful Five." Why? Because, they are huge. They are gatekeepers. And, they’re relentlessly focused on gaining market share. That’s not just "frightful;" it’s downright terrifying.
Also they’re coming for your customers. Even worse, your customers want them to. Because the Frightful Five is also all about making customers happy. Most people — the ones who don’t have to compete with them — love these guys.
Given all these realities, are you completely screwed? Are you destined to lose to the Frightful Five?
Of course not. You can compete. You can connect with customers directly. And you can win.
The latest episode of Thinks Out Loud looks why you’re not destined to lose to the Frightful Five and explores what you must do to compete — and win — in a world dominated by giants.
Want to learn more? Here are the show notes for you.
Thinks Out Loud Episode 303: Are You Destined to Lose to the Frightful Five? Headlines and Show Notes
Free Downloads
I’d mentioned during the show that we have a free download for you, which you can find right here:
* A Brief Introduction to Thinks Out Loud. As mentioned in the show, we’ve included this PDF document that highlights some of our core episodes to help you dig into what the show is about. We think it will help you capture the show’s essence while you’re working your way through the 300-plus episodes published so far. Download it here.
* Digital & E-commerce Maturity Matrix. As a bonus, here’s a PDF that can help you assess your company’s digital maturity. You can use this to better understand where your company excels and where its opportunities lie. And, of course, we’re here to help if you need it. The Digital & E-commerce Maturity Matrix rates your company’s effectiveness — Ad Hoc, Aware, Striving, Driving — in 6 key areas in digital today, including:
* Customer Focus
* Strategy
* Technology
* Operations
* Culture
* Data
Show Notes and Links
As always, here are the "regular" show notes, detailing links and news related to this week’s episode.
* Peloton CEO on Apple launching workouts: ‘A legitimization of fitness content’