Social media is one of the biggest tools in your digital marketing toolbox these days. While it can be very valuable, it can also drain you. In this week’s episode, Megan is joined by Casey, one of our marketing specialists to talk about the foundations of a good social media presence.

If you’re wondering what platforms to use, what content to post, and how to avoid feeling that social media burnout, this is the episode for you!

1:10 Do you really need to be on every platform?

3:55 The importance of choosing the right platform for your business

5:30 Use social media to build your reputation

8:20 Ideal platforms for different types of businesses

12:59 The downsides of having too many social media accounts

17:19 You’re not behind if you’re not on every trend

18:53 Concluding thoughts