In this week’s episode, Design & Marketing Specialists Casey and Emily sit down to discuss one of the most important concepts in marketing: “Know, Like, and Trust”. Learn more about how you can build a better connection with your audience through authentic visuals and brand personality. If you’re looking to bring some life into your brand’s content, this is a quick crash course in how to show authenticity in your digital presence.

To learn more about photography with K Marketing Co, visit kmarketingco.com/photography-services

0:00 Introduction

1:14 What is Know, Like, and Trust?

2:59 Why is Authenticity so Important in Marketing?

3:53 The Difference Between Real Photos and Stock Photos

5:21 Cost-Effective Recommendations for Real Imagery

6:46 Maintaining Boundaries with Your Audience

8:50 Should You Use AI Images for Your Brand?

10:30 Tips for Capturing Authenticity

11:30 Building a Connection with Your Audience

12:21 Main Takeaways on Know Like and Trust

In this week’s episode, Ryan and Alicia are back to talk about how you can design your website to help you generate leads. From pop-up forms to lead magnets, they have plenty of ideas to help you get in contact with potential customers, and the technical expertise to help you design your website in a way that inspirits action.

0:00 Introduction

0:30 What Does Lead Generation Mean?

1:15 Designing With Lead Generation in Mind

3:16 Design Tips for Lead Generation

4:16 Calls to Action

5:57 The First Step in Lead Generation is Getting Their Attention

7:08 Lead Magnets

8:40 Designing Good Landing Pages

9:50 The Importance of Following Up with Leads

11:10 Tracking Landing Page Performance

12:28 Improving Landing Page Performance

14:00 Conclusion

In honor of Breast Cancer Awareness Month, this week Megan is sitting down with Teresa Richardson, Executive Director of Help the Fight, a local non-profit dedicated to assisting families going through breast cancer treatment. If you’re looking to make an impact in your community, Teresa offers a lot of great insight into alternative ways that you can support non-profits besides just writing a check. Learn more about how to pick the right cause for your business, what non-profits actually need, and how your business can make a difference.

To learn more about how you can support Help the Fight, visit their website at www.helpthefight.org

0:00 Introduction

0:39 What is Help the Fight?

4:03 Why are Partnerships Between Businesses and Non-Profits so Important?

6:26 The Partnership Between Help the Fight and K Marketing Co

10:50 Creative Options to Support Non-Profits

15:44 Common Misconceptions About Non-Profit Partnerships

17:45 Lasting Community Impacts of Non-Profit Partnerships

20:53 Advice for Forming Non-Profit Partnerships

21:30 How to Support Help the Fight

22:40 Getting Breast Cancer Support from Help the Fight

25:04 Conclusion

This week our guest host Ryan Morad sits down with K Marketing Co’s Creative Director & Wix Studio Design Expert Alicia Irwin to break down the basic pros and cons of some of the most popular website platforms. Join us for a discussion about the necessary knowledge and technical skills needed to create a website on Wix and Wordpress.

If you have questions about selecting the right platform for your new website, you can reach out to us at kmarketingco.com/contact

To browse our customizable Wix Studio templates, visit kmarketingco.com/category/wix-website-templates

00:00 Introduction

2:34 Which Platform is Best for Big Business Scalability?

3:50 Wordpress Overview

7:45 Wix Overview

9:41 Technical Support Differences for Wix and Wordpress

11:20 Tips for Customizing Templated Sites

13:04 Pros of Using Wix

14:51 Drawbacks of Using Wix

19:12 Conclusion

Discover what sets successful business owners apart in this episode of The Blueprint: Powered by K Marketing Co. Megan chats with Sean Rigney from Fulton Bank, who works with entrepreneurs daily, sharing insights on professionalism, networking, and communication skills that help businesses thrive.

This episode is perfect for small business owners and aspiring entrepreneurs looking to level up their business presence.

To learn more about K Marketing Co, visit our website www.kmarketingco.com

Are you intimidated by the technical jargon of search engine optimization? On this week’s episode of The Blueprint, our SEO Specialist Ryan joined us again to go over some of the basic SEO terms you’ll encounter when getting started. From what a keyword is to what it means to be on Google, we’re covering every term you need to get started on your website’s SEO.

To learn more about SEO services with K Marketing Co, visit our website at kmarketingco.com/seo-services

0:00 Introduction

2:09 What is SEO?

2:37 What is a SERP?

2:59 What is Organic Traffic?

6:21 What are Keywords?

10:30 What is Keyword Research?

11:35 What is On-Page SEO?

13:04 What Does it Mean to be on Google?

14:27 What is Off-Page SEO?

15:29 What is Technical SEO?

16:50 What are Indexing, Crawling, and Ranking?

18:21 What is Search Intent?

19:19 What are Long-Tail Keywords?

21:10 What is Keyword Stuffing and Why is it Bad?

23:13 Meta Titles, Meta Tags, Header Tags, and Alt Text

26:05 What is Internal Linking?

26:36 What is Domain Authority?

28:19 What is a CTR (Click-Through Rate)

28:46 What is a Bounce Rate?

29:19 What is an Engagement Rate?

29:32 What is a Conversion Rate?

30:11 What is Google Search Console and What Does it Do?

32:24 What is Google Analytics?

32:58 Conclusion

How do you create an office environment that makes your employees excited to come into work?

This week on The Blueprint, Marketing Specialist and guest host Casey sat down with Favyan Asia, CEO of Hempfield Technology to talk about building a positive work atmosphere. From selecting the right people to using humor to ease tension, they talk about what pieces you need to create a healthy work environment.

Learn more about managed IT services with Hempfield Technology at hempfieldtech.com

0:00 Introduction to Favyan and Hempfield Technology

2:04 Cultivating Office Culture as a Leader

4:10 Creating Space for Your Team’s Personality

5:25 Multi-Generational Differences in the Office

7:30 Bringing Humor into Your Office

10:26 When the Office Becomes Too Rigid

12:20 Are People More Productive in Creative Environments?

15:05 Setting Boundaries to Prevent Burnout

16:58 Positive Culture Contributes to Success

In this episode of The Blueprint: Powered by K Marketing Co, our video production specialist Emma joined us on the other side of the camera to talk about the basics of video production. She'll take you through the equipment you actually need to start creating video, what happens in each phase of the production process, and advice for businesses looking to get started on making their own video content.

You can learn more about Video Production with K Marketing Co by visiting our website at www.kmarketingco.com/video-production

0:00 Meet Our Video Production Specialist

3:12 Why is Video Production so Popular These Days?

4:40 What Makes Video More Powerful Than a Static Image?

5:30 What Equipment do You Need to Get Started in Video Production?

9:15 What Happens in the Pre-Production Phase?

14:00 What Happens During the Production Phase?

16:45 What Happens During the Post-Production Phase?

21:50 What Advice Would You Give to Businesses Getting Started in Video Production?

“How do I network?” “Where can I find good networking events?” “Do I need to use LinkedIn for networking?” “What even IS networking?” If you’ve been asking yourself any of these questions, we promise you’re not alone.

That’s why our guest this week is Liz Ackerman, Executive Director of the Northern Lancaster County Chamber of Commerce, and she’s here to get into the basics of what networking is and how you can network well. Networking can feel really intimidating when you’re just starting out, and sometimes it can feel like you’re not getting anywhere and you need to change your approach. Join Megan and Liz as they get into how you can network beyond handing out business cards.

0:00 Meet Liz Ackerman

3:30 Growth of the Norther Lancaster County Chamber of Commerce Through Networking

6:11 The Key to Positive Networking Experiences

9:56 Why You Shouldn’t “Work the Room”

15:07 How Has Social Media Changed Networking?

20:46 What to Do When You Feel Intimidated

23:50 What to Do When You Feel Comfortable

24:35 How to Keep Moving at Events

26:46 New Northern Lancaster County Chamber of Commerce Office

29:00 Networking in Action

35:50 Finding Networking Opportunities That Work for You

40:36 Should I Network with My Competitors?

42:30 Easy Networking Opportunities (No Membership Required)

43:42 Share the Load with Your Employees

45:25 Conclusion

Social media is one of the biggest tools in your digital marketing toolbox these days. While it can be very valuable, it can also drain you. In this week’s episode, Megan is joined by Casey, one of our marketing specialists to talk about the foundations of a good social media presence.

If you’re wondering what platforms to use, what content to post, and how to avoid feeling that social media burnout, this is the episode for you!

1:10 Do you really need to be on every platform?

3:55 The importance of choosing the right platform for your business

5:30 Use social media to build your reputation

8:20 Ideal platforms for different types of businesses

12:59 The downsides of having too many social media accounts

17:19 You’re not behind if you’re not on every trend

18:53 Concluding thoughts