Did you know air hostesses were originally nurses who were on board to assist with plane crashes? Are you for real? 

In the season finale, Gemma, Yasmeen, and Andy take a trip through time to talk about icons of the marketing industry. Gemma kick off with the rise and fall of Ivy Lee, father of crisis communications. Yasmeen follows up with a wild story about how Edward Bernays brought down the Guatemalan government. And finally, Andy ends the season with a bang with his inspiring story of Mary Wells Lawrence, the mother of advertising. 

The team discuss the importance of hindsight when looking at these figures and how the power of PR, marketing, and advertising can literally shape the future of politics.