Are You For Real?

Did you know air hostesses were originally nurses who were on board to assist with plane crashes? Are you for real? 

In the season finale, Gemma, Yasmeen, and Andy take a trip through time to talk about icons of the marketing industry. Gemma kick off with the rise and fall of Ivy Lee, father of crisis communications. Yasmeen follows up with a wild story about how Edward Bernays brought down the Guatemalan government. And finally, Andy ends the season with a bang with his inspiring story of Mary Wells Lawrence, the mother of advertising. 

The team discuss the importance of hindsight when looking at these figures and how the power of PR, marketing, and advertising can literally shape the future of politics. 

This week, your hosts discuss the "American version of the Late Late Toy Show" aka the Super Bowl! Whether you're a fan of American football or not, the Super Bowl is watched by millions globally be it for the sport, the halftime fact or the ads. 

Andy starts off with a history of Super Bowl advertisements and how they became of affluent today.  Did you know that Apple was the first company to open the door to the now multi-million dollar event? And it almost didn't make the cut!

Speaking of not making the cut... Yasmeen explains the painstaking creation of the famous Old Spice 'I'm on a horse' ad which didn't air during the Super Bowl but still became one of the most well-known Super Bowl ads. 

Gemma gears herself up to dismantle the more painful and controversial ads, subjecting poor Andy and Yasmeen to a string of rants around feminism and Western consumption. 

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Did you know that Nintendo has a successful branch of love hotels? Are you for real?

This week, your hosts discuss the bizarre pivots by brands and how they came to develop the products we know and love today. Yasmeen explains how Michelin tyres and Michelin stars actually have more in common than you think, Gemma spends half the episode proclaiming her love for Avon, and Andy gives the low-down on the many evolutions of Nintendo. 

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This week, Andy, Gemma and Yasmeen talk fake news, misinformation, and skewed data. 

We discuss how premium products are all just a clever marketing ploy, and how nine out of ten dentists may not be actually lying about their toothpaste recommendations... Yasmeen also shares with us that she is wanted by the Dubai coastguard. 

Skewed data and misinformation can actually sometimes work in a brand's favour, however, it can often come at a high cost, just ask KFC's mutant chickens!

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This week, we're discussing campaigns that got it wrong. We soon realise when a brand gets a marketing campaign wrong, they can have serious consequences. From stalker cars to killer fog, how far can a marketing campaign go until someone gets hurt? 

We soon realise your three brave hosts have travelled down a grim path. Unfortunately, these things have to happen so we can learn from marketeers' mistakes. 

So how did a doughnut company accidentally support a notorious white supremacy group...?

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Did you know that today's female beauty standards originated back to the pre-war era? Neither did we!

Welcome to 'Are You For Real?', a Marketing Network Group podcast. 

In our launch episode, your hosts Gemma, Yasmeen, and Andy, will share stories from as early as the 1600s to explain why women shave their legs, smoke, and wear high heels in 2020. As three marketing agency employees, we think we know the suss about marketing, but as we soon find out, there is so much we don't know!

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