In this episode of The Pet Business Coach we're going to be talking about a topic that’s been an interest and a passion of mine for as long as I’ve been a consumer and customer. We’re going to talk about sincerity in advertising. The importance of it, the lack of it and the reasons it should matter to you both as a business owner and a consumer. You’ll learn how to best use sincerity in your own marketing to connect with your customers in a meaningful way that builds relationships over time, and not just transactions.