Off The Leash with The Pet Business Coach

Join me in this very special episode as I talk about what’s truly important in life and business. I have a special show for you today with an important announcement at the end of the show so hang with me!

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If you’re like me you’re constantly on the lookout for ways to improve your business. For me this includes a habit of analyzing every business I ever walk into for what works and doesn’t work from the perspective of a customer. I’ve gotten so many good ideas simply by watching what other businesses do for their customers. On the flip side of that I also observe what other businesses do, either knowingly or unknowingly, to alienate or drive away their customers. That’s our topic today!

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This time of year is a great time to test your business systems. Your systems form the structure of your business and are made up of people (both employees and clients), procedures, policies and some technology. You work with these systems everyday but nothing stays constant. People change, procedures change and tech changes. Consequently, it’s a great idea to test the systems once a year to make sure they are still working optimally. That’s our topic today! I’ll walk you through what to think about with your systems and how to make sure everything is running optimally.

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In today’s episode we’re going to talk about how to make you pet business client centric. We all love animals but to be truly great we need to focus on our human clients as much as the animals.

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Today on ‘Off The Leash’ we’re talking to Bobbie Abdallah of Cold Noses News! Bobbie will be telling us 4 Reasons Why Your Pet Business Needs Regular And Valuable Content For Current And New Clients. We’ll get to know Bobbie and her incredible entrepreneurial journey!

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The summer pet care season is winding down and there’s a blissful lull as we await the winter holiday craziness. A lot of pet businesses take advantage of this lull to think about changes and improvements they’d like to make in their business. One of these changes is pricing. It’s an inevitability, prices are increasing all over the place and pet businesses shouldn’t ignore this but there is a right and wrong way to raise your prices. Don't make that price increase announcement to your clients before you listen to this!

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Today on ‘Off The Leash’ we’re talking to Cathleen Delaney (Cathe). Cathe is the Administrative Director for NAPPS: The ONLY national non-profit organization for professional pet sitters. Cathe’s been with NAPPS for over 20 years! Cathe will be telling us about all the amazing things NAPPS has to offer. I can’t wait to hear more so let’s get going and let’s get off the leash.

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Today on ‘Off The Leash’ we’re talking to NAPPS President Amy Sparrow of Furkid Sitting and Services based in Baton Rouge Louisiana! Amy will be chatting with us on How to be Rescue Ready: Why Every Pet Sitting Business Needs a Disaster Plan. In 2016 The Thousand Year Flood decimated Baton Rouge leaving Amy’s business vulnerable and then in 2018 a personal health crisis again left her business on shaky ground. She rallied for both and is today stronger and wiser for it. I can’t wait to hear more about Amy’s incredible journey so let’s get going and let’s get off the leash.

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Today on ‘Off The Leash’ I have a special show for you. I was recently fortunate to be a guest on Starlight Pet Talk, an amazing podcast hosted by Amy Castro, president of Starlight Outreach and Rescue! Amy has spent more than 25 years helping organizations develop leaders through her customized training, speaking, and consulting programs. She's the lead management columnist for Pet Age Magazine and is also president of Starlight Outreach and Rescue, a nonprofit animal rescue in Houston, Texas. We talked about how to start a profitable pet business and it is an amazing conversation!

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Today on ‘Off The Leash’ we’re talking to Therese Kopiwoda, owner of Social Media Hound! Therese will be talking to us about SEO tips for your websites home page. Most of us have websites but are they really working as well as they should be? I know a lot of us shudder when we hear the words search engine optimization (I know I do) so I’m really looking forward to talking with Therese. So let’s get going and let’s get off the leash.

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