Metrics are something that B2B marketers are obsessed with.  I understand since I’ve been in your shoes. We want to keep track of our success, improve our campaigns, and demonstrate that our marketing strategies are effective.  However, focusing on the wrong metrics can result from this chase of analytics.  Measuring vanity metrics, for example, can… Continue reading Are you interested in becoming a revenue-first marketer? These 5 Marketing Metrics Should Be Measured!