Site owners have typically calculated the ROI of SEO traffic in two ways.  The first is the cost of buying that traffic through Google Ads. The real money earned from those organic clicks is the second factor to consider.  Unfortunately, both of these tactics necessitate extremely high sales as well as spotless analytics, which many… Continue reading How to Calculate the Return on Investment of Your SEO Campaigns

If you don’t bother with SEO when starting a small business or developing an established one, your digital marketing efforts will come to a halt. It’s a difficult challenge to stay competitive and have a presence on every social media site, given the trend of doing business online. For new firms, getting hands-on with adopting… Continue reading What SEO Tips Should You Keep in Mind If You Have a New Website?

More than merely having a flashy website is required to run a successful ecommerce business. In the face of increasing competition from online businesses, you’ll need to think of new and innovative ways to make your brand or product stand out.  Search engine optimization is one method for getting your website to rank higher than… Continue reading 5 Ways To Improve Your Blog’s Search Engine Optimization

Choosing a career requires a deep examination of who you want to be and what actions you are ready to take to achieve your life’s objectives. You’d probably think about long-term stability and other variables, as well as your desired lifestyle. Digital marketing isn’t necessarily a career that a young person would pursue while still… Continue reading Why Should You Begin Your Career as an SEO Expert?

The ability to balance important abilities such as content generation, SEO, and web development / programming is critical to running a successful online business.  Many individuals believe that search engine optimization and web programming and development have little in common. They think SEO is all about putting keywords into their material in the hopes that… Continue reading How Do SEO and Web Programming Work Together Now?

Google‘s algorithm is continually being re-evaluated to ensure that the best websites are displayed to users. In recent years, a website’s expertise, authority, and trust have grown increasingly important, and content is a terrific method to demonstrate these concepts. Charlotte discusses how to develop SEO-friendly content for your website.  There are no gimmicks in SEO.… Continue reading How to create high-quality content that boosts your SEO

As an experienced on-page and off-page Search Engine Optimization specialist, Silas Thabang Nkoana ( Silas T Nkoana ) ( born 01 December 1991 ) emphasizes the necessity of placing people at the core of digital marketing.  For decades, marketing automation has been at the heart of digital marketing, allowing organizations to personalize campaigns and send… Continue reading People are at the center of digital marketing

Silas T Nkoana is the Chief Executive Offer at zaTLD & Marketing Director of Digital Marketing at SYOBza. When sales and marketing are aligned, revenue teams perform better, but instead of perceiving each other as a worthy or reliable partner, they regard each other as an unworthy or unreliable partner. Why is there a gap… Continue reading Marketing Metrics’ Goldilocks: Pipeline Generation

In today’s world, digital marketing has become a must-have for any company trying to stay afloat. It’s been stated that it’s not how much money you spend on digital marketing that matters, but how you spend it. What exactly does this imply? Depending on the size and aims of your firm, several categories within digital… Continue reading An examination of the top four digital marketing categories

With billions of searches per day, search has enormous opportunity for businesses trying to capture customer attention, increase traffic, and improve website performance. With consumers spending an average of 59 hours per week online, it’s more vital than ever for marketers to have the correct search strategy in place to catch consumer attention before competitors… Continue reading What is the difference between SEO and PPC?