Now that you have

So what is your company mission?  Do you have one? If you do, is it worded as what the employees are "Committed" to or what the company "Strives" to accomplish?  That is OK, most mission statements are and it is definitely necessary. However, if you want to build "loyalty" you need to establish a "Culture" statement.

How is your business going?

Well I guess you'd better question is how do you know how your business is going?

To quote the question posed by Dr. Michael Leboeuf in his must have book “How to Win Customers and Keep Them for Life"

- Are the “nice” customers ruining your business?

Most customers who receive a bad customer experience will not cause a scene, will not start trouble, will not criticize, kick or scream

There will also never come back.

How is your business going?

Well I guess you'd better question is how do you know how your business is going?

To quote the question posed by Dr. Michael Leboeuf in his must have book “How to Win Customers and Keep Them for Life"

- Are the “nice” customers ruining your business?

Most customers who receive a bad customer experience will not cause a scene, will not start trouble, will not criticize, kick or scream

There will also never come back.