In this episode, we delve into the concept of "bridging" and how it can help you expand your reach and tap into new audiences outside of your typical sector.

We explore the common mistakes people make when attempting to "bridge", and share a step-by-step process to identify the right connections and pitch your story effectively.

The technique works whether you are doing this as an individual, in an SME business or in a large PR agency or department.

The episode is packed with tips and real-life examples that will help you understand the power of bridging and how to use it to your advantage.

Learn how to make the most of PR opportunities by building bridges and connecting your story to new audiences.