Do you remember that children's book, "Are you my mother?" Yes. That one. One of my first rules of sales and marketing is know thy client. If you cast a net too wide, you're wasting time and money on people who have no interest in your goods or services. 

How do you find your best customer? Listen in while the Visionista and very special, Jack-of-all-things, Gerard McLean chat about how to find your folks.

Connect with Gerard on LinkedIn and Twitter.