We’ve all heard the numbers: Consumer confidence is down, retail sales are down. Confidence – an attitude – is down, so sales are down. When confidence is up, sales follow.

The principle at work here is this: Our actions follow our attitudes. The relationship between actions and attitudes is hand-in-hand, and our actions can be seen as outward expressions of our attitudes.

You can influence that attitude, and be part of the solution, or be influenced by it, and thus contribute to the problem.