This week, The Smart Marketing team talks about how to reach your desired target audience. It's all good and well having the perfect content, but if it is not reaching the people it needs to, you are not going to achieve your set goals.

How much do you know about the people you are providing to? It needs to be enough to know exactly how to reach them, to be visible in their pool of influence. Knowing the smallest detail, whether it is age, location, interests, or favourite websites, will make the biggest difference in your reach.