Smart Marketing 2.0 - Latest Digital Marketing Tactics and Strategies

Your next episode of Smart Marketing 2.0 is here! Join hosts, Justin Lester and Ebert Grobler, as they delve into the 10 essential components of a thriving collaboration between marketers and agencies. From setting clear objectives to providing comprehensive background information and communicating brand values and identity, you’ll be sure to gain valuable insights from this episode in order to set the stage for a winning marketing strategy. Don’t forgot to like, share and subscribe if y...

We're excited to share our next insightful episode of Smart Marketing 2.0! In this episode, hosts Justin Lester and Ebert Grobler unpack the critical topic of "Understanding Your Agency’s Credentials" and why it's a pivotal factor in making informed decisions in your marketing journey. They'll help you explore how these credentials significantly influence your expectations and the perceived value you associate with your chosen agency. By tuning in, you’ll discover the essential trust cues tha...

Welcome to another intriguing episode of Smart Marketing 2.0! Join hosts Justin Lester and Ebert Grobler in uncovering the art of: "How to get the Most Value from your Agency." This episode navigates the delicate balance between sales and marketing responsibilities while uncovering the key to a successful agency-client relationship as they navigate the dynamic landscape of expectations, communication, and collaboration. Learn how to conduct due diligence before teaming up with an agency, allo...

Welcome to Smart Marketing 2.0! In this episode, hosts Justin Lester and Ebert Grobler explore the essential question: "What kind of advertising do you need?" Discover the differences between intent marketing and interest marketing, and how they relate to push versus pull messaging. We'll weigh the pros and cons of each approach, arming you with the knowledge to enhance your advertising game. Tune in to unlock the full potential of your marketing efforts and pave the way for advertising excel...

Welcome to the highly anticipated third episode of Smart Marketing 2.0! In this engaging installment our hosts, Justin Lester and Ebert Grobler, delve into the thought-provoking question: "Are you ready for advertising?" Prepare for an informative exploration as they shed light on the crucial relationship between marketing and advertising, emphasising the vital role of the age-old classics: Product, Price, Place and Promotion, also known as the 4 Ps of marketing. Discover the fundamental prin...

Welcome to the next episode of Smart Marketing 2.0! In this podcast, the dynamic duo of Justin and Ebert delve deep into the timeless battle between traditional powerhouses and cutting-edge digital agencies. Get ready for an exciting journey as they unravel the diverse landscape and delve into the different worlds of digital agencies, including brand, creative, ad, and marketing agencies. Justin addresses the pros and cons of each, equipping you with the invaluable knowledge to make inf...

Welcome to the very first episode of Smart Marketing 2.0! In this podcast, we're here to help you up your digital marketing game. We know that the world of digital marketing is constantly evolving, and it can be tough to keep up with the latest trends and tactics. In this episode, we cover the who, what, where, when, why and how of Smart Marketing 2.0. We can't wait to share more with you in the coming episodes. Thanks for tuning in to Smart Marketing 2.0!

In this episode, we look to the year ahead and cover the dos and don'ts of Marketing in a Recession and Marketing Budgets in 2023.It's not about how much to spend or when to spend, but more importantly where to spend. We look at SEO and Paid Media, both Google and Social, and which you should invest in and when. We unpack how to be consistent with your budgets, even when markets are strained. Marketing is an investment that can be scaled up or down and should be evaluated based on your positi...

In this episode we unpack the benefits and challenges of Google Ads in the iGaming industry with specific consideration to the restrictions applied by Google in this space.We discuss the different licensing applied to the different types of iGaming as well as the types of casinos; land-based vs. online, free play vs. real play, regional restrictions and the licensing required in each of these regions and how to go about getting fully registered in the locations that you want to operate in.Las...

This week we introduce a new team member, Ebert Grobler, who will be hosting Smart Marketing alongside Justin Lester.As experts in the iGaming industry, we go through the different marketing options available to Online Casinos and specifically unpack where the best return on investment is and the profit margins related to each. We specifically address Affiliate Marketing, SEO (Search Engine Optimisation) and Paid Media (Google and Social) and the pros and cons of each when executing for ...