Smart Marketing 2.0 - Latest Digital Marketing Tactics and Strategies

This week Justin and Jason guide you on 12 interesting digital marketing trends to be aware of heading into the new year. The guys discuss the advancements in AI and how this affects digital marketing. There's also some great info on mass-mailing, interactive e-mails, voice search, and search engine optimization. Join the team and get the latest information on new trends for 2020!

Hosts:
Justin Lester Instagram///LinkedIn

Jason Bagley Instagram///LinkedIn

Justin takes Jason on an interesting journey of competitor analysis and insights in the SEO realm. Advanced tools provide an understanding of your competitors keyword rankings and traffic index. There are tips on how to delve deep into a website's backlink portfolio and understand where links are coming from, when they were acquired, and how to use this to your advantage. Various content tools can assist you in knowing the strengths and weaknesses of your competitor's website!

Hosts:
Justin Lester Instagram///LinkedIn

Jason Bagley Instagram///LinkedIn

This week Justin and Jason discuss tips to grow your e-mail marketing database. Getting new customers begins with solving various problems for the customer and providing a great customer journey. Useful information includes how to use Facebook and lead magnets to warm your customers and then capturing potential client details by offering great information to assist their business needs.

Hosts:
Justin Lester Instagram///LinkedIn

Jason Bagley Instagram///LinkedIn

In today's episode of Smart Marketing, Justin & Jason take you through some clever ideas relating to workflows, sales pipeline, and general customer management systems. The team discuss how to improve your sales close rate, and shorten the sales-cycle. Using elements from your CRM system to display reports, and give you valuable forecast information to better succeed in reaching your revenue goals. All while giving your customers added value and attention.

Hosts:
Justin Lester Instagram///LinkedIn

Jason Bagley Instagram///LinkedIn

Jason and Justin tackle the CRM pipeline and offer advice on how to improve customer relations through the use of software. Customer experience is on the rise and it is important that agencies use effective CRM tools to help close deals, understand where a deal is in the pipeline, and to provide a really efficient and professional service to your customers.

Hosts:
Justin Lester Instagram///LinkedIn

Jason Bagley Instagram///LinkedIn

The team get tactical on Google Ads in episode 9 of Smart Marketing. Discussing tips and insights into improving ad quality scores, reducing costs on ad campaigns, and driving converting customers through landing page experience.
Quality leads that are looking for your product will use search marketing to find the best product or service. By maintaining Google best practice solutions and strategic targeting techniques, you can get the most out of your Google Ads Campaign!

Hosts:
Justin Lester Instagram///LinkedIn

Jason Bagley Instagram///LinkedIn

In this article, I mean podcast, Jason and Justin discuss blog and content writing, how to keep your audience engaged, and exactly what quality over quantity means. You'll find some neat tips to attract visitors to your blog, and also how to effectively create content that entertains your audience.

Hosts:
Justin Lester Instagram///LinkedIn

Jason Bagley Instagram///LinkedIn

In this episode, Justin and Jason discuss 10 simple tactics to improve conversions through your website. Essentially it's about building brand loyalty and trust with your audience. The promotion of case studies, testimonials, call-to-actions, and site loading speeds all combine to help give your audience a great user experience with information that will improve your chance of turning visitors into customers!

Hosts:
Justin Lester Instagram///LinkedIn

Jason Bagley Instagram///LinkedIn

Join us in the latest episode of Smart Marketing as we discuss the benefits and options to creating an ideal client profile for your business. Working with clients who appreciate your process and who trust your implementation will only have great consequences for your business and revenue growth. Sometimes there is just not the right fit for two companies to work together and it is important to identify this through a qualification system and by asking the right questions. Clients will also appreciate the salesperson that is respectful enough to know if there is scope for a long-term relationship and growth as opposed to the salesperson just trying to force through a sale.

Hosts:
Justin Lester Instagram///LinkedIn

Jason Bagley Instagram///LinkedIn

In this episode, Justin and Jason take you through the 5 laws that you should follow when wanting to generate organic leads outside of your country. They discuss the power of localization, relevancy and how even user experience even plays a part in the international SEO strategy.

Hosts:
Justin Lester Instagram///LinkedIn

Jason Bagley Instagram///LinkedIn