Today’s episode is from a takeover IG Live for Create & Cultivate! We dive into how to set up clear, concise, and consistent branding! As well as how to pitch your product or service and when you know you’re ready for PR! 

Today on The Label, we chat about: 

01:44 - What does your branding look like? Is it consistent?

04:35 - Do you have social proof? How do we know that you’re real?

05:29 - Do you have Social Media?

07:45 - What should I have in my bio?

12:17 - What does your content look like?

15:00 - Is it possible to transition your content and not confuse consumers?

15:45 - What is the problem you are solving for your consumer? What’s your STORY?

18:43 - Finding a story angle that is relevant!

22:00 - How to sell a service vs a product!

24:50 - A Press Kit vs a One Sheet (and what you’ll need!)

29:40 - Creating a Look Book! What is a Look Book? 

30:57 - How can you make the user experience with purchasing your products/services complimentary to the times we’re in?

32:55 - Headshots and visuals can make or break a deal!

35:10 - How do you like to consume content? Don’t be afraid to incorporate VIDEO!

38:00 - When do you know you’re ready for PR?

39:15 - Do you have systems in place? How are you going to keep up?

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