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Are You Ready to LEAD the CONVERSATION?
What do coffee and golf have to do with podcasting? Let's find out. Sam starts by exploring how Howard Schultz turned Starbucks into a cultural phenomenon, then shifts to a personal experience that underscores a critical lesson for businesses today: if you're not leading the conversation in your industry, someone else will.
Using a recent visit to a golf store as a case study, Sam illustrates the frustration of a business owner who finds himself constantly correcting customer misconceptions—misconceptions driven by someone else’s content. The lesson is clear: the best way to avoid being on the defensive is to step up and lead the dialogue in your field.
Key Topics:
The origins of modern coffee culture and Howard Schultz's role in shaping it.
The importance of leading the conversation in your industry.
How a lack of proactive communication can lead to frustration and missed opportunities.
The role of a podcast in positioning your business as an industry leader.
Practical insights into how podcasts can help you build a community, spread good ideas, and create meaningful change.
Takeaways:
Leading the conversation in your industry prevents misinformation and aligns customer perceptions with your vision.
A podcast offers a powerful platform to share your unique insights and position yourself as a thought leader.
Building a community around your podcast can amplify your message and drive industry-wide change.
Actionable Steps:
Reflect on whether your business is leading or reacting to the conversation in your industry.
Consider launching a podcast as a way to share your expertise and influence the narrative.
Use your podcast to connect with your audience, inspire them, and create a space for meaningful dialogue.
Contact Information: Share your thoughts on this episode by emailing Sam at [email protected] or using the Spotify comments. If you enjoyed the episode, don’t forget to follow the show and share it with your network.
Links and Resources:
SoundQuake
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit hamiltonturner.substack.com
View all episodes
By Sam Hamilton-TurnerWhat do coffee and golf have to do with podcasting? Let's find out. Sam starts by exploring how Howard Schultz turned Starbucks into a cultural phenomenon, then shifts to a personal experience that underscores a critical lesson for businesses today: if you're not leading the conversation in your industry, someone else will.
Using a recent visit to a golf store as a case study, Sam illustrates the frustration of a business owner who finds himself constantly correcting customer misconceptions—misconceptions driven by someone else’s content. The lesson is clear: the best way to avoid being on the defensive is to step up and lead the dialogue in your field.
Key Topics:
The origins of modern coffee culture and Howard Schultz's role in shaping it.
The importance of leading the conversation in your industry.
How a lack of proactive communication can lead to frustration and missed opportunities.
The role of a podcast in positioning your business as an industry leader.
Practical insights into how podcasts can help you build a community, spread good ideas, and create meaningful change.
Takeaways:
Leading the conversation in your industry prevents misinformation and aligns customer perceptions with your vision.
A podcast offers a powerful platform to share your unique insights and position yourself as a thought leader.
Building a community around your podcast can amplify your message and drive industry-wide change.
Actionable Steps:
Reflect on whether your business is leading or reacting to the conversation in your industry.
Consider launching a podcast as a way to share your expertise and influence the narrative.
Use your podcast to connect with your audience, inspire them, and create a space for meaningful dialogue.
Contact Information: Share your thoughts on this episode by emailing Sam at [email protected] or using the Spotify comments. If you enjoyed the episode, don’t forget to follow the show and share it with your network.
Links and Resources:
SoundQuake
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit hamiltonturner.substack.com