In this insightful episode of Seismic Podcasting, Sam Hamilton-Turner dives deep into the crucial topic of branding your podcast and making it an integral extension of your business. As a founder or decision-maker at a change-making organisation, your brand is what sets you apart, makes you unique, and creates a lasting impression. Sam explores how to carry that same branding into your podcast, ensuring that it resonates with your audience and aligns with your business mission.

Through the lens of successful examples like the Zoe Science and Nutrition podcast, Sam breaks down key elements of branding, from visual identity to the emotional and narrative aspects that shape your listeners' experience. He also covers practical aspects like audio branding, guest selection, and the importance of consistency—all of which play a pivotal role in maintaining brand integrity.

Key Topics:

The role of brand in podcasting: more than just visuals

How to align your podcast with your existing brand identity

The importance of consistency and credibility in building trust with your audience

Practical tips on audio branding, including jingles, sound effects, and the choice of host

How to leverage your existing brand to boost your podcast’s reach and impact

The signals your podcast sends about your brand’s commitment and leadership

Takeaways:

Ensure that your podcast is a seamless extension of your existing brand, from visuals to the emotions and stories it conveys.

Think carefully about the expectations and promises you’re making with your podcast and how they align with your brand.

Invest in quality audio branding to create a strong, memorable presence.

Maintain consistency in your podcasting efforts to reflect a reliable and committed brand.

Actionable Steps:

Review your current branding and ensure your podcast aligns with it in terms of visuals, tone, and messaging.

Develop a clear audio branding strategy, including a memorable jingle and consistent sound effects.

Consider how your podcast content—such as guest selection and episode structure—reinforces your brand’s promises and values.

Contact Information: Enjoying the show? Let Sam know by leaving a review on your favourite podcast platform or sharing the episode with your network. You can also reach out via email at [email protected]. Don’t forget to subscribe to stay updated on new episodes!

Links and Resources:

SoundQuake Podcasting

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit hamiltonturner.substack.com

What do coffee and golf have to do with podcasting? Let's find out. Sam starts by exploring how Howard Schultz turned Starbucks into a cultural phenomenon, then shifts to a personal experience that underscores a critical lesson for businesses today: if you're not leading the conversation in your industry, someone else will.

Using a recent visit to a golf store as a case study, Sam illustrates the frustration of a business owner who finds himself constantly correcting customer misconceptions—misconceptions driven by someone else’s content. The lesson is clear: the best way to avoid being on the defensive is to step up and lead the dialogue in your field.

Key Topics:

The origins of modern coffee culture and Howard Schultz's role in shaping it.

The importance of leading the conversation in your industry.

How a lack of proactive communication can lead to frustration and missed opportunities.

The role of a podcast in positioning your business as an industry leader.

Practical insights into how podcasts can help you build a community, spread good ideas, and create meaningful change.

Takeaways:

Leading the conversation in your industry prevents misinformation and aligns customer perceptions with your vision.

A podcast offers a powerful platform to share your unique insights and position yourself as a thought leader.

Building a community around your podcast can amplify your message and drive industry-wide change.

Actionable Steps:

Reflect on whether your business is leading or reacting to the conversation in your industry.

Consider launching a podcast as a way to share your expertise and influence the narrative.

Use your podcast to connect with your audience, inspire them, and create a space for meaningful dialogue.

Contact Information: Share your thoughts on this episode by emailing Sam at [email protected] or using the Spotify comments. If you enjoyed the episode, don’t forget to follow the show and share it with your network.

Links and Resources:

SoundQuake

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit hamiltonturner.substack.com

Learn from the "Keep It Simple, Stupid" principle to guide youself through setting up the technical infrastructure for your podcast. Whether you're based in an office, working from home, or always on the go, this episode offers practical advice to ensure your podcast setup is as straightforward and effective as possible.

Key Topics Discussed:

Introduction to Keeping It Simple: The history and importance of the "Keep It Simple, Stupid" principle and its application to podcasting.

Office-Based Setups: Exploring the benefits and challenges of recording in a dedicated office space.

Home Setups: Tips for creating a professional-sounding podcast from the comfort of your home, and how to manage multiple hosts.

Purpose-Built Studios: Advantages and considerations for using professional studios, including cost and accessibility.

Portable Setups: The flexibility and freedom of portable recording setups for those constantly on the move.

Eliminating Friction: The importance of reducing logistical and technical obstacles to maintain consistency and quality in your podcast production.

Future Episodes Preview: A glimpse into upcoming episodes covering topics such as branding, tech setups, editing, distribution, and project management.

Quotes from the Episode:

"The underlying principle is to keep it simple. And I'm going to explain what simple looks like and why it's important."

"Eliminate friction. The more friction you add, the more likely you are to stop."

"Opt for the most simple setup in the most accessible location for you, your team, and your guests."

Call to Action:

If you found this episode helpful, please rate and review our show on your favorite podcast platform. Share this episode with fellow founders and decision-makers in your network who might benefit from starting their own podcast. For more personalized advice, reach out to Sam at [email protected].

Resources Mentioned:

Book Recommendation: James Clear's "Atomic Habits"

Podcast Recommendation: "If I Ruled The World" with Gillian Burke for examples of high-quality remote recordings.

Connect with Us:

Website: Soundquake

Email: [email protected]

LinkedIn: Soundquake on LinkedIn

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit hamiltonturner.substack.com

There's more to podcasting than interviews! Find quirks and lean into them! Today Sam guides you through different podcast formats, including interviews, solo hosted shows, narrative storytelling, and round table discussions. Sam discusses the pros and cons of each format, offering insights on how to decide the best fit based on your strengths, resources, and goals. Your format choice is an amazing opportunity to be unique and to create your own genre.

Key Topics Discussed:

Introduction to Podcast Formats: Sam explains why choosing the right format is essential for effectively communicating your message and achieving your podcasting goals.

Interview-Based Podcasts: Exploring the dynamics, benefits, and challenges of conducting interviews with guests. Tips on managing schedules and keeping content fresh and engaging.

Solo Hosted Shows: The advantages of having complete control over your content and the importance of discipline and accountability in maintaining quality.

Narrative Storytelling: The power of storytelling in raising awareness and inspiring action. Insights on the complexity and resources required to produce high-quality narrative podcasts.

Round Table Discussions: The potential for dynamic and thought-provoking conversations with multiple guests, along with the logistical challenges involved.

Hybrid Formats: Combining elements from different formats to create a unique and flexible podcasting approach that suits your strengths and resources.

Additional Considerations:

Playing to Your Strengths: Evaluating your skills and resources to determine the best format for you.

Understanding Your Audience: Aligning your podcast format with the needs and interests of your target listeners.

Experimentation and Adaptation: Encouraging podcasters to try different formats and refine their approach based on feedback and results.

Quotes from the Episode:

"How you say it is just as important as what you say."

"Interview-based shows are good if you want to position yourself as a source of authority in your industry."

"The success of the show requires that your insights are resonating with people."

"Narrative storytelling podcasts allow so much room for art and character and personal flair."

"If you have genuinely valuable insights and knowledge on your industry that you're eager to share, then why aren't you running a regular solo show?"

If you enjoyed this episode, please rate and review our show on your favorite podcast platform. Share this episode with someone in your network who might benefit from understanding the different podcast formats.

Resources Mentioned:

Check out John Ronson's "The Last Days of August" for an excellent example of narrative storytelling in podcasting.

Connect with Us:

Website: Soundquake

Email: [email protected]

LinkedIn: Soundquake on LinkedIn

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit hamiltonturner.substack.com

How do we take the concept of Lean Production and its principles and apply them to to podcasting to create a mindset of continuous improvement for your listeners?

Sam explores the origins of Lean Production, tracing back to the 1920s with the innovative practices of Kichiro Toyoda and the formation of the Toyota Motor Corporation. He discusses how limitations and boundaries can drive creativity and efficiency, leading to the development of the Toyota Way, or Lean Production, which has been successfully adopted across various industries.

Drawing inspiration from Eric Ries' "The Lean Startup," Sam translates Lean Principles into Lean Podcasting, breaking down the process into six actionable parts:

Minimum Viable Episode (MVE): Start simple and focus on viability to save time and resources.

Record, Release, Reflect Feedback Loop: Continuously improve by recording, releasing, and reflecting on feedback.

Adapt or Advance: Make informed changes based on feedback to better meet your listeners' needs.

Listener Discovery: Utilise insights from other parts of your organisation to shape your podcast content.

Validated Learning: Focus on metrics that matter to ensure your efforts create the desired outcomes.

Adaptive Content Creation: Shorten the production cycle to allow for quick adjustments based on feedback.

Sam emphasises the importance of embracing limitations, staying adaptable, and focusing on long-term growth rather than a big launch. By adopting these principles, you can create a podcast that not only resonates with your audience but also drives meaningful change.

Key Quotes:

"You build something remarkable because of the boundaries."

"The alternative is to treat limitations as the boundaries in which to be creative and innovate something new and better."

"Lean Podcasting is about creating a movement that echoes through the core of society, leaving a legacy of positive, impactful change."

Takeaways:

Embrace limitations and boundaries to drive creativity and efficiency.

Focus on continuous improvement through a feedback loop.

Adapt your content based on listener feedback to better meet their needs.

Use insights from other parts of your organisation to inform your podcast content.

Measure success through meaningful metrics, not just vanity metrics.

Stay adaptable and prioritise long-term growth over initial launch success.

Contact Information: For questions or feedback, email Sam at [email protected].

Join us next week as we explore different format options for your podcast, proving that there's more to podcasting than just interviews.

Links and Resources:

"The Lean Startup" by Eric Ries

Soundquake

We'd love to hear your thoughts on this episode! Leave a comment or connect with us on Substack to share your feedback and ideas.

Stay Creative!

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit hamiltonturner.substack.com

Can you guess what it is? In this episode of, Sam dives deep into an essential yet often overlooked quality necessary for successful podcasting: patience. Drawing parallels between podcasting and running a marathon, Sam discusses why patience is crucial for creating a podcast that not only grows but also contributes meaningfully to your mission. Learn how to navigate the inevitable post-launch slump, why consistency builds trust, and actionable tips for developing a sustainable podcasting habit. This episode is a must-listen for anyone serious about making a lasting impact with their podcast.

Key Takeaways:

Podcasting as a Long Play: Sam explains the importance of viewing podcasting as a marathon rather than a sprint, focusing on personal growth and long-term goals over immediate recognition.

Beyond the Launch: Discover why the launch is just the beginning and how the real work starts afterward. Consistency and perseverance are key to building a loyal audience and creating meaningful content.

Building Trust: Learn how showing up consistently and delivering high-quality content can build trust with your audience, turning listeners into loyal followers and advocates of your mission.

Actionable Tips: Sam provides practical advice for overcoming early hurdles, such as ignoring vanity metrics, creating a back catalog of episodes, and integrating podcast production into your existing project management systems.

Detailed Topics Discussed:

The importance of patience in podcasting and how it parallels with running a marathon.

The pitfalls of focusing solely on the launch and why the subsequent episodes are crucial.

Strategies for maintaining consistency and quality in your podcast episodes.

Real-life examples of successful long-term podcast strategies, such as the Dish podcast from Waitrose.

The role of trust in podcasting and how to build it through regular, high-quality content.

Practical steps to develop a sustainable podcasting habit, inspired by James Clear's "Atomic Habits."

Quotes:

"Launching is the easy bit. All of the preparation and planning you do to launch is simply training to get yourself to the start line. Then it's about running."

"Consistency creates trust. When people continue to see you show up in the same place, taking them deeper into your world, they might offer you their attention."

"Be consistent, not constant"

Next Episode Teaser: In the next episode, we'll explore the lean production strategy for podcasting. We'll discuss how to get launched quickly, measure actionable metrics, and use what you've learned to improve continuously. This framework is crucial for creating a great podcast consistently, especially when working within budget and resource constraints.

Have questions or topics you'd like to see covered? Email Sam at [email protected] or drop us a comment on Spotify. Subscribe to the show via Sam's Substack to stay updated with the latest episodes and insights on creating a podcast that makes a seismic impact.

Connect with Us:

Email: [email protected]

Website: Soundquake

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit hamiltonturner.substack.com

In this episode of Seismic Podcasting, host Sam Hamilton-Turner guides founders and decision-makers through the crucial first steps of starting a branded podcast. Learn why it's essential to clearly define your podcast's audience and purpose before diving into production. Sam shares practical advice, real-life examples, and actionable insights to help you kickstart a podcast that resonates deeply with your community and drives meaningful change.

Episode Highlights:

[00:00] Introduction: Sam Hamilton-Turner welcomes listeners and introduces today's topic on the first steps for starting a podcast.

[00:01] The Importance of Who and What: Discussing why understanding your podcast’s audience and purpose is fundamental, with insights from Seth Godin.

[00:02] Defining Your Audience:

Identifying who your podcast is for.

Deciding which segment of your audience to target.

The benefits of focusing on superfans and potential superfans.

[00:03] Being Specific: Emphasizing the importance of specificity and embracing the unique aspects that resonate with your core audience.

[00:04] Defining the Purpose:

Exploring what you want your audience to do and feel after listening.

Examples of purposes for both run-of-the-mill and seismic podcasts.

[00:05] Real-Life Example: Analysis of a successful podcast focused on science and nutrition, and how it clearly defines its audience and purpose.

[00:06] Measuring Success: Discussing the right metrics for success and the importance of community feedback.

[00:07] Closing Thoughts: Encouraging listeners to reflect on the key questions of who and what their podcast is for.

Key Quotes:

"So one thing that we need to make sure we get right is being clear on precisely who your podcast is for and what your podcast is for."

"Only by being clear on who it's for and what it's for, will you have anything to measure if your podcast is good or working."

"When the people you have handpicked actively get involved with what you do, then you are making a good podcast."

Action Items:

Reflect on and clearly define who your podcast is for and what it is for.

Discuss these questions with your team to ensure everyone is aligned.

Consider your unique value proposition and how it resonates with your target audience.

Resources Mentioned:

Seth Godin’s insights on marketing: Seth Godin’s Blog

Example Podcast: Science and Nutrition Podcast

Join the Conversation:

Share your thoughts and questions about podcasting by emailing Sam at [email protected] or using the Q&A function on Spotify.

If you enjoy the show, please rate it and share it with fellow founders and leaders who might benefit.

Subscribe:

Don’t miss an episode! Subscribe to Seismic Podcasting on Substack for more insights on how to make a podcast that drives your mission forward.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit hamiltonturner.substack.com

In this episode of Seismic Podcasting, host Sam Hamilton-Turner explores the transformative potential of podcasting for change-makers, visionaries, and trailblazers. Whether you're looking to amplify your message, build a dedicated community, or establish yourself as a thought leader, podcasting offers unique advantages that can drive your mission forward. Join us as we dive into the five key reasons why podcasting is a must-have tool for your marketing strategy.

Episode Highlights:

[00:00] Introduction: Sam Hamilton-Turner welcomes listeners to the podcast, recapping the purpose of the show – empowering change-makers to drive forward their missions through podcasting.

[00:01] The Big Picture: An overview of why podcasting should be considered as part of your marketing strategy.

[00:02] Five Key Features of Podcasting:

Long Format: Engage with your audience for extended periods, allowing deep dives into your message.

Intimacy and Authenticity: Create a personal and unedited connection with your listeners.

Frequency and Trust: Build a dedicated audience that trusts your regular content.

Master Content Creation: Leverage podcast content into multiple forms of media across various platforms.

Establishing Authority: Become a trusted voice in your niche by consistently providing valuable insights and stories.

Addressing Common Concerns: Exploring why some may hesitate to start a podcast and debunking myths about market saturation.

The ROI of Podcasting: Understanding the difference between direct and brand marketing and how podcasting fits into long-term brand building.

[00:10] Summary and Call to Action: Recap of the benefits of podcasting and encouraging listeners to consider starting their own.

Key Quotes:

"If you stand for something and want to speak up about it, if you have a story that your people will benefit from hearing, then your own podcast is a fantastic way to do that."

"Your listeners become your ambassadors. They share your message because they believe in it, not because you asked them to."

"You don't need to cut through the noise with the aim to find mass market appeal. The real opportunity lies in finding the first 1,000 people who would genuinely miss you if you stopped making your show."

Action Items:

Reflect on your mission and message. What do you stand for and what do you want your community to hear?

Consider starting a podcast to amplify your voice and connect deeply with your audience.

Join the Conversation:

Follow Sam Hamilton-Turner on LinkedIn

Subscribe:

Don't miss an episode! Subscribe to Seismic Podcasting on Substack

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit hamiltonturner.substack.com

Welcome to the show we should had made a very long time ago! 

For too long, podcasting has been used selfishly and with the wrong metrics in mind.

We work a little differently and with each episode we're going to show you how and why. We want you to make podcasts that matter! Podcasts that change a culture and drive the change that you seek. 

 

Find out more: soundquake

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit seismicpodcasting.substack.com

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit hamiltonturner.substack.com