Can you guess what it is? In this episode of, Sam dives deep into an essential yet often overlooked quality necessary for successful podcasting: patience. Drawing parallels between podcasting and running a marathon, Sam discusses why patience is crucial for creating a podcast that not only grows but also contributes meaningfully to your mission. Learn how to navigate the inevitable post-launch slump, why consistency builds trust, and actionable tips for developing a sustainable podcasting habit. This episode is a must-listen for anyone serious about making a lasting impact with their podcast.

Key Takeaways:

Podcasting as a Long Play: Sam explains the importance of viewing podcasting as a marathon rather than a sprint, focusing on personal growth and long-term goals over immediate recognition.

Beyond the Launch: Discover why the launch is just the beginning and how the real work starts afterward. Consistency and perseverance are key to building a loyal audience and creating meaningful content.

Building Trust: Learn how showing up consistently and delivering high-quality content can build trust with your audience, turning listeners into loyal followers and advocates of your mission.

Actionable Tips: Sam provides practical advice for overcoming early hurdles, such as ignoring vanity metrics, creating a back catalog of episodes, and integrating podcast production into your existing project management systems.

Detailed Topics Discussed:

The importance of patience in podcasting and how it parallels with running a marathon.

The pitfalls of focusing solely on the launch and why the subsequent episodes are crucial.

Strategies for maintaining consistency and quality in your podcast episodes.

Real-life examples of successful long-term podcast strategies, such as the Dish podcast from Waitrose.

The role of trust in podcasting and how to build it through regular, high-quality content.

Practical steps to develop a sustainable podcasting habit, inspired by James Clear's "Atomic Habits."

Quotes:

"Launching is the easy bit. All of the preparation and planning you do to launch is simply training to get yourself to the start line. Then it's about running."

"Consistency creates trust. When people continue to see you show up in the same place, taking them deeper into your world, they might offer you their attention."

"Be consistent, not constant"

Next Episode Teaser: In the next episode, we'll explore the lean production strategy for podcasting. We'll discuss how to get launched quickly, measure actionable metrics, and use what you've learned to improve continuously. This framework is crucial for creating a great podcast consistently, especially when working within budget and resource constraints.

Have questions or topics you'd like to see covered? Email Sam at [email protected] or drop us a comment on Spotify. Subscribe to the show via Sam's Substack to stay updated with the latest episodes and insights on creating a podcast that makes a seismic impact.

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