In this episode of Seismic Podcasting, host Sam Hamilton-Turner guides founders and decision-makers through the crucial first steps of starting a branded podcast. Learn why it's essential to clearly define your podcast's audience and purpose before diving into production. Sam shares practical advice, real-life examples, and actionable insights to help you kickstart a podcast that resonates deeply with your community and drives meaningful change.

Episode Highlights:

[00:00] Introduction: Sam Hamilton-Turner welcomes listeners and introduces today's topic on the first steps for starting a podcast.

[00:01] The Importance of Who and What: Discussing why understanding your podcast’s audience and purpose is fundamental, with insights from Seth Godin.

[00:02] Defining Your Audience:

Identifying who your podcast is for.

Deciding which segment of your audience to target.

The benefits of focusing on superfans and potential superfans.

[00:03] Being Specific: Emphasizing the importance of specificity and embracing the unique aspects that resonate with your core audience.

[00:04] Defining the Purpose:

Exploring what you want your audience to do and feel after listening.

Examples of purposes for both run-of-the-mill and seismic podcasts.

[00:05] Real-Life Example: Analysis of a successful podcast focused on science and nutrition, and how it clearly defines its audience and purpose.

[00:06] Measuring Success: Discussing the right metrics for success and the importance of community feedback.

[00:07] Closing Thoughts: Encouraging listeners to reflect on the key questions of who and what their podcast is for.

Key Quotes:

"So one thing that we need to make sure we get right is being clear on precisely who your podcast is for and what your podcast is for."

"Only by being clear on who it's for and what it's for, will you have anything to measure if your podcast is good or working."

"When the people you have handpicked actively get involved with what you do, then you are making a good podcast."

Action Items:

Reflect on and clearly define who your podcast is for and what it is for.

Discuss these questions with your team to ensure everyone is aligned.

Consider your unique value proposition and how it resonates with your target audience.

Resources Mentioned:

Seth Godin’s insights on marketing: Seth Godin’s Blog

Example Podcast: Science and Nutrition Podcast

Join the Conversation:

Share your thoughts and questions about podcasting by emailing Sam at [email protected] or using the Q&A function on Spotify.

If you enjoy the show, please rate it and share it with fellow founders and leaders who might benefit.

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