Most firm owners ask the wrong question when they want to grow. They ask how before they ask am I willing to do what it takes.

Or as Matt puts it: "How much brain damage do you want along the way?"

Because growing a firm isn't about strategy decks or revenue targets. It's about whether you, the owner, are willing to do the messy, expensive, slow work of building something that scales past you.

Matt's first big bet was hiring a salesperson he couldn't actually afford. Twenty years later, that bet is one of the reasons the firm exists at the size it does today. But the road wasn't a straight line.

In this episode:

• Why "how do I grow" is almost always the wrong first question

• The 18-month manager gap that keeps most firms stuck for years

• Why Matt's first salesperson hire cost less and returned more than a CPA

• The $750K wall and what Matt did to break through it

• Why we never throttle sales (and the better levers to pull when capacity gets tight)

• The "give it up anyway" challenge for owners who don't trust their team yet

💬 Got a topic you want us to tackle? Drop a comment, send us a message, or share this episode with a firm owner who needs to hear it.

🎙 Want to be a guest? We're opening the show up to firm owners who want to talk shop. Reach out and let's talk.

Connect with us:

• Patrick Accounting → patrickaccounting.com
• Matt Patrick on LinkedIn →⁠ https://hubs.la/Q04fKVdQ0⁠
• Mike Shaeffer on LinkedIn →⁠ https://hubs.la/Q04fKVdX0⁠

Tired of struggling to find qualified accountants for your firm? Check out Cloud Accountant Staffing's candidate portal. Full of pre-vetted offshore accounting candidates ready to interview as soon as tomorrow → ⁠⁠https://portal.cloudaccountantstaffing.com/register?p=MatthewPatrick⁠⁠