Oftentimes we may use the words brand and business interchangeably, but did you know the two aren’t always synonymous? Just because you own a business, doesn’t mean you also have a brand even though you think the two should go hand in hand. While there are plenty of businesses that are known exclusively as a brand (ahem - Gucci, Prada, Chanel), you actually need to set the right foundations to get to this point. To make things easy, I dive into the difference between the two, explain where you need to direct your efforts in cultivating a brand, and how to leverage your own business. 

In this episode we cover:

• Brands vs. businesses case study: SKIMS
• Innovating over reinventing 
• Why you need to be consistent in brand presentation
• Looking at impact and scaling
• What it means to build an unbreakable brand

Full show notes and transcript here

Connect with Bethany:

• Agency Website: https://bethanyworks.com/
• IG: @unbreakablebrandspod
• IG: @bethanyworksdesign