Most brands fail not because of bad design- they fail because there's no strategy underneath.

I've watched it happen countless times. A business owner invests in a beautiful website, a polished logo, a solid visual identity. Then six months later, they're struggling to connect with clients, second-guessing their messaging, and feeling like their brand isn't actually working.

The problem? They skipped the foundation.

Today I'm opening up my complete brand strategy framework- the exact system I use with therapists building premium practices, SaaS founders scaling their reach, and creative entrepreneurs going from scattered to solid. This is the framework that's helped my clients build email lists over 50K, quit their nine-to-five jobs, and create brands that actually stick.

Whether you're a business owner prepping for strategy work or a designer wanting to understand what should come before the colors and logos, this framework is your north star.

Let’s Keep the Momentum Going

→ Light up your brand’s best angles—join The Works, my weekly email sharing visibility tips.

→ bethanyworks.com | Bethany Works® Design Agency

→ Designer ready to scale? Check out The CreativeCEO Mentorship

→ Not sure what makes your brand tick? Take the Free Brand Personality Quiz

________

Secure Bethany as a speaker for your next event or experience: bethanymccamish.com

Let’s Keep the Conversation Going On Social:

@bethanyworksdesign on Instagram & Facebook

@unbreakablebrandspod on Instagram & Facebook 

@bethanymccamish on TikTok and LinkedIn

Connect with Bethany:

• Agency Website: https://bethanyworks.com/
• IG: @unbreakablebrandspod
• IG: @bethanyworksdesign

What does it really look like to be the breadwinner working from home? Jen Davis pulls back the curtain on her micro-agency model, 24-hour work week, and the systems that let her earn full-time income while being present for her kids.

In this episode, we’ve conversed about:

• The micro-agency model that lets Jen work 24 hours a week while managing 10-15 client projects
• How she structured her team with subcontractors instead of full-time employees (and why)
• The regimented weekly schedule that makes everything work: Monday call days, Thursday delivery days, and feedback due Sundays
• Her actual daily routine from 9 am-2 pm and how she switches between "business mode" and "mom mode"
• The hiring mistakes she made so you don't have to (including the red flag she now watches for in interviews)
• The tool that helps her actually disconnect (hint: it's a physical magnet)
• How she and her husband navigate their roles as breadwinner and stay-at-home dad
• Why the term "breadwinner" is complex and her relationship to all that it implies

You can find out more about Jen (she/her) here: Hello June Creative

Let’s Keep the Momentum Going

→ Light up your brand’s best angles—join The Works, my weekly email sharing visibility tips.

→ bethanyworks.com | Bethany Works® Design Agency

→ Designer ready to scale? Check out The CreativeCEO Mentorship

→ Not sure what makes your brand tick? Take the Free Brand Personality Quiz

________

Secure Bethany as a speaker for your next event or experience: bethanymccamish.com

Let’s Keep the Conversation Going On Social:

@bethanyworksdesign on Instagram & Facebook

@unbreakablebrandspod on Instagram & Facebook 

@bethanymccamish on TikTok and LinkedIn

Connect with Bethany:

• Agency Website: https://bethanyworks.com/
• IG: @unbreakablebrandspod
• IG: @bethanyworksdesign

Your tagline isn't just a cute line under your logo- it's a mini billboard for your brand. Learn the 7 proven tagline formulas we use in our brand strategy process, complete with client and big-brand examples you'll recognize.

Let’s Keep the Momentum Going

→ Light up your brand’s best angles—join The Works, my weekly email sharing visibility tips.

→ bethanyworks.com | Bethany Works® Design Agency

→ Designer ready to scale? Check out The CreativeCEO Mentorship

→ Not sure what makes your brand tick? Take the Free Brand Personality Quiz

________

Secure Bethany as a speaker for your next event or experience: bethanymccamish.com

Let’s Keep the Conversation Going On Social:

@bethanyworksdesign on Instagram & Facebook

@unbreakablebrandspod on Instagram & Facebook 

@bethanymccamish on TikTok and LinkedIn

Connect with Bethany:

• Agency Website: https://bethanyworks.com/
• IG: @unbreakablebrandspod
• IG: @bethanyworksdesign

Personal branding isn't just for influencers. Learn how to build an intentional personal brand that creates real business opportunities, attracts aligned partnerships, and sets you up for long-term success.

Let’s Keep the Momentum Going

→ Light up your brand’s best angles—join The Works, my weekly email sharing visibility tips.

→ bethanyworks.com | Bethany Works® Design Agency

→ Designer ready to scale? Check out The CreativeCEO Mentorship

→ Not sure what makes your brand tick? Take the Free Brand Personality Quiz

________

Secure Bethany as a speaker for your next event or experience: bethanymccamish.com

Let’s Keep the Conversation Going On Social:

@bethanyworksdesign on Instagram & Facebook

@unbreakablebrandspod on Instagram & Facebook 

@bethanymccamish on TikTok and LinkedIn

Connect with Bethany:

• Agency Website: https://bethanyworks.com/
• IG: @unbreakablebrandspod
• IG: @bethanyworksdesign

After years of working as a brand designer and strategist, I've noticed certain questions come up again and again in inquiry forms and initial discovery calls. And while none of these are bad questions- they usually come from being new to business or not fully understanding how branding supports your business- I thought it was time to address them all in one place.

So consider this a love letter to the most common questions I get asked. And if I had a dollar for every time someone asked, "Can you just design a logo for us?"... well, I'd have enough to trademark that sentence twice over.

Let’s Keep the Momentum Going

→ Light up your brand’s best angles—join The Works, my weekly email sharing visibility tips.

→ bethanyworks.com | Bethany Works® Design Agency

→ Designer ready to scale? Check out The CreativeCEO Mentorship

→ Not sure what makes your brand tick? Take the Free Brand Personality Quiz

________

Secure Bethany as a speaker for your next event or experience: bethanymccamish.com

Let’s Keep the Conversation Going On Social:

@bethanyworksdesign on Instagram & Facebook

@unbreakablebrandspod on Instagram & Facebook 

@bethanymccamish on TikTok and LinkedIn

Connect with Bethany:

• Agency Website: https://bethanyworks.com/
• IG: @unbreakablebrandspod
• IG: @bethanyworksdesign

Service providers are ghosting their own brands while delivering client work. Here's a 5-step challenge to keep your brand alive, visible, and thriving- even when you're busy.

Let’s Keep the Momentum Going

→ Light up your brand’s best angles—join The Works, my weekly email sharing visibility tips.

→ bethanyworks.com | Bethany Works® Design Agency

→ Designer ready to scale? Check out The CreativeCEO Mentorship

→ Not sure what makes your brand tick? Take the Free Brand Personality Quiz

________

Secure Bethany as a speaker for your next event or experience: bethanymccamish.com

Let’s Keep the Conversation Going On Social:

@bethanyworksdesign on Instagram & Facebook

@unbreakablebrandspod on Instagram & Facebook 

@bethanymccamish on TikTok and LinkedIn

Connect with Bethany:

• Agency Website: https://bethanyworks.com/
• IG: @unbreakablebrandspod
• IG: @bethanyworksdesign

Tired of the visibility hamster wheel? These 4 connection-based visibility strategies help you stay top of mind with the right people without burning out on content creation and algorithms.

Let’s Keep the Momentum Going

→ Light up your brand’s best angles—join The Works, my weekly email sharing visibility tips.

→ bethanyworks.com | Bethany Works® Design Agency

→ Designer ready to scale? Check out The CreativeCEO Mentorship

→ Not sure what makes your brand tick? Take the Free Brand Personality Quiz

________

Secure Bethany as a speaker for your next event or experience: bethanymccamish.com

Let’s Keep the Conversation Going On Social:

@bethanyworksdesign on Instagram & Facebook

@unbreakablebrandspod on Instagram & Facebook 

@bethanymccamish on TikTok and LinkedIn

Connect with Bethany:

• Agency Website: https://bethanyworks.com/
• IG: @unbreakablebrandspod
• IG: @bethanyworksdesign

I almost invested thousands into a membership community- until market research stopped me. Here's the framework that saved me from an expensive mistake and the launch that flopped because I skipped it.

Let’s Keep the Momentum Going

→ Light up your brand’s best angles—join The Works, my weekly email sharing visibility tips.

→ bethanyworks.com | Bethany Works® Design Agency

→ Designer ready to scale? Check out The CreativeCEO Mentorship

→ Not sure what makes your brand tick? Take the Free Brand Personality Quiz

________

Secure Bethany as a speaker for your next event or experience: bethanymccamish.com

Let’s Keep the Conversation Going On Social:

@bethanyworksdesign on Instagram & Facebook

@unbreakablebrandspod on Instagram & Facebook 

@bethanymccamish on TikTok and LinkedIn

Connect with Bethany:

• Agency Website: https://bethanyworks.com/
• IG: @unbreakablebrandspod
• IG: @bethanyworksdesign

Tired of being told what you NEED as an entrepreneur? Here's what I was told was "required" versus what actually moved the needle in my service-based business - spoiler alert: most of it was unnecessary.

Before we dive in, let me be clear: there's no such thing as one-size-fits-all in business. What didn't work for me might be essential for you, and that's completely fine. But if you've been stressed about not having these things, maybe this will give you some perspective.

Let’s Keep the Momentum Going

→ Light up your brand’s best angles—join The Works, my weekly email sharing visibility tips.

→ bethanyworks.com | Bethany Works® Design Agency

→ Designer ready to scale? Check out The CreativeCEO Mentorship

→ Not sure what makes your brand tick? Take the Free Brand Personality Quiz

________

Secure Bethany as a speaker for your next event or experience: bethanymccamish.com

Let’s Keep the Conversation Going On Social:

@bethanyworksdesign on Instagram & Facebook

@unbreakablebrandspod on Instagram & Facebook 

@bethanymccamish on TikTok and LinkedIn

Connect with Bethany:

• Agency Website: https://bethanyworks.com/
• IG: @unbreakablebrandspod
• IG: @bethanyworksdesign

Learn how Steph Weber navigated three distinct burnout cycles and transformed each one into powerful pivots. Discover practical strategies for recognizing burnout signals, making strategic investments during challenging times, and rebuilding your business in alignment with your values.

In this episode, we’ve conversed about:

• The three moments when Steph realized she was completely burned out
• How getting locked out of Instagram became the catalyst for her first major pivot
• The mindset shift that happened at New York Fashion Week that changed everything
• Why she invested $1,500/month (without telling her husband) and how it led to an $85K launch
• The reality of building and managing teams through different business models 
• How burnout became her internal GPS system for knowing when to pivot 
• Strategic investment decisions during vulnerable burnout periods 
• Why she's not afraid of burnout happening again and how she prepares for it 
• Practical steps for entrepreneurs currently in the thick of burnout

You can find out more about Steph here: The Weber Co.

Let’s Keep the Momentum Going

→ Light up your brand’s best angles—join The Works, my weekly email sharing visibility tips.

→ bethanyworks.com | Bethany Works® Design Agency

→ Designer ready to scale? Check out The CreativeCEO Mentorship

→ Not sure what makes your brand tick? Take the Free Brand Personality Quiz

________

Secure Bethany as a speaker for your next event or experience: bethanymccamish.com

Let’s Keep the Conversation Going On Social:

@bethanyworksdesign on Instagram & Facebook

@unbreakablebrandspod on Instagram & Facebook 

@bethanymccamish on TikTok and LinkedIn

Connect with Bethany:

• Agency Website: https://bethanyworks.com/
• IG: @unbreakablebrandspod
• IG: @bethanyworksdesign