In a world where social media algorithms change faster than we can keep up and attention spans are shrinking by the second, email remains one of the most powerful tools for building genuine connections with your audience. But here's the catch- you can't approach it like it's 2010 anymore.

I recently fell back in love with email marketing. And I don't say that lightly. For a while, my own newsletter felt stale. My team wasn't capturing my voice, and honestly, I wasn't putting in the effort it deserved. But once I made some strategic shifts- rebranding my list, writing it myself, focusing on real value- everything changed.

And it's not just me. I've grown my own list to over 5K on freebies alone, and I'm currently in concentrated growth mode. But more impressively, I've helped clients grow their lists from 1,300 to over 64,000 subscribers, and another from 8K to over 95,000 subscribers.

So yeah, I have some street cred when it comes to email marketing that actually works.

Today, I'm breaking down what used to work in email, why that no longer works, and what actually works now- with real examples you can steal.

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