Unbreakable Brands®

In this episode, Bethany explores the public rebrand of ConvertKit to Kit, the creative process, challenges, and insights from both the old and new brand with Creative Director Charli Prangley.

In this episode, we’ve conversed about:

• Behind the Scenes of ConvertKit's Rebrand → Kit
• The criteria for deciding when it was time to rebrand
• Addressing skeptism after a previously unsuccessful rebrand
• Rebranding in public
• Maintaining brand integrity
• Navigating and balancing creativity and functionality in a rebrand
• Three core brand personality traits
• Color accessibility

Resources & Links to Continue the Conversation:

You can find our more about this rebrand at: Kit.com

Discover Your Brand Personality by Taking The Free Brand Quiz

Learn more about Bethany Works® Design Agency: bethanyworks.com

Create a Stunning Psychology-Backed Brand with our Brand & Web Design Services

Enter Into Your Bespoke Brand Evolution Through Our Signature Offer, BRANDCEND™

Apply to work with Bethany as your coach through The CreativeCEO Mentorship

________

Secure Bethany as a speaker for your next event or experience:

bethanymccamish.com

Let’s Keep the Conversation Going On Social:

@bethanyworksdesign on Instagram & Facebook

@unbreakablebrandspod on Instagram & Facebook 

@bethanymccamish on Instagram, TikTok, and LinkedIn

Connect with Bethany:

• Agency Website:  https://bethanyworks.com/
• IG: @unbreakablebrandspod
• IG: @bethanyworksdesign

Bethany wraps up the Brandcend™ mini series with a discussion about growth problems and how Brandcend™ can help you bring clarity and support to your business, so it can grow into the next level of your brand.

Resources & Links to Continue the Conversation:

Learn more about Bethany Works® Design Agency: bethanyworks.com

Enter Into Your Bespoke Brand Evolution Through Our Signature Offer, BRANDCEND™

Download Our Case Studies
________

Secure Bethany as a speaker for your next event or experience:
bethanymccamish.com

Let’s Keep the Conversation Going Online:

www.bethanyworks.com
www.bethanymccamish.com
www.unbreakablebrands.com
@bethanyworksdesign on Instagram & Facebook
@unbreakablebrandspod on Instagram & Facebook 
@bethanymccamish on Instagram, TikTok, and LinkedIn

Connect with Bethany:

• Agency Website:  https://bethanyworks.com/
• IG: @unbreakablebrandspod
• IG: @bethanyworksdesign

In this episode of the Brandcend™ mini series, Bethany introduces two clients and their experiences working with her and her team, and the results they experienced.

Resources & Links to Continue the Conversation:

Learn more about Bethany Works® Design Agency: bethanyworks.com

Enter Into Your Bespoke Brand Evolution Through Our Signature Offer, BRANDCEND™

Download Our Case Studies
________

Secure Bethany as a speaker for your next event or experience:
bethanymccamish.com

Let’s Keep the Conversation Going Online:

www.bethanyworks.com
www.bethanymccamish.com
www.unbreakablebrands.com
@bethanyworksdesign on Instagram & Facebook
@unbreakablebrandspod on Instagram & Facebook 
@bethanymccamish on Instagram, TikTok, and LinkedIn

Connect with Bethany:

• Agency Website:  https://bethanyworks.com/
• IG: @unbreakablebrandspod
• IG: @bethanyworksdesign

The short mini series on Brandcend™ continues with Bethany talking about the nitty gritty of the offer. She introduces the flow of work from legal brand name protection and comprehensive brand strategy to creative direction and launch assistance. She also shares the team she has assembled for a cohesive functioning brand.

Resources & Links to Continue the Conversation:

Learn more about Bethany Works® Design Agency: bethanyworks.com

Enter Into Your Bespoke Brand Evolution Through Our Signature Offer, BRANDCEND™

Download Our Case Studies
________

Secure Bethany as a speaker for your next event or experience:
bethanymccamish.com

Let’s Keep the Conversation Going Online:

www.bethanyworks.com
www.bethanymccamish.com
www.unbreakablebrands.com
@bethanyworksdesign on Instagram & Facebook
@unbreakablebrandspod on Instagram & Facebook 
@bethanymccamish on Instagram, TikTok, and LinkedIn

Connect with Bethany:

• Agency Website:  https://bethanyworks.com/
• IG: @unbreakablebrandspod
• IG: @bethanyworksdesign

In this short mini series, Bethany McCamish introduces her signature offer, Brandcend™, your bespoke brand evolution. As she worked with many business owners to build their brand momentum, she noticed the same issues arise time and time again. In this episode, Bethany shares why she built Brandcend™ and the need she saw for a comprehensive approach to your brand.

Resources & Links to Continue the Conversation:

Learn more about Bethany Works® Design Agency: bethanyworks.com

Enter Into Your Bespoke Brand Evolution Through Our Signature Offer, BRANDCEND™

Download Our Case Studies
________

Secure Bethany as a speaker for your next event or experience:
bethanymccamish.com

Let’s Keep the Conversation Going Online:

www.bethanyworks.com
www.bethanymccamish.com
www.unbreakablebrands.com
@bethanyworksdesign on Instagram & Facebook
@unbreakablebrandspod on Instagram & Facebook 
@bethanymccamish on Instagram, TikTok, and LinkedIn

Connect with Bethany:

• Agency Website:  https://bethanyworks.com/
• IG: @unbreakablebrandspod
• IG: @bethanyworksdesign

Have you ever felt like your testimonials don't actually tell a story of transformation? I got you. In this episode, I'm sharing the simple but effective structure for collecting client testimonials and customer reviews. Once you have the testimonial or review, I'll tell you how you can use this in your marketing plan beyond a social post.

In this episode, we conversed about:

• What questions to ask so you get an effective testimonial or review
• Why transformation stories are more impactful as a testimonial structure
• How to use testimonials in more than one place
• How to make it easy for your customer to share their testimonial on public platforms

Resources & Links to Continue the Conversation:

Discover Your Brand Persona by Taking The Complimentary Quiz: Brand Quiz 

Learn more about Bethany Works® Design Agency: bethanyworks.com

Create a Stunning Psychology-Backed Brand with our Brand & Web Design Services

Enter Into Your Bespoke Brand Evolution Through Our Signature Offer, BRANDCEND™

Apply to work with Bethany as your coach through The CreativeCEO Mentorship

________

Secure Bethany as a speaker for your next event or experience:

bethanymccamish.com

Shop Curated Merch and Brand Designer Resources at The Strategy Sho

Soak In Brand Expertise and Knowledge with the Bethany Works® Blog

Let’s Keep the Conversation Going Online:

www.bethanyworks.com

www.bethanymccamish.com

www.unnbreakablebrands.com

@bethanyworksdesign on Instagram & Facebook

@unbreakablebrandspod on Instagram & Facebook 

@bethanymccamish on Instagram, TikTok, and LinkedIn

Connect with Bethany:

• Agency Website:  https://bethanyworks.com/
• IG: @unbreakablebrandspod
• IG: @bethanyworksdesign

In this episode, we talk with Erin Claire Jones, founder of The Human Design Blueprint™, about human design in both life and work. We’ll also talk about the different types in human design and how to communicate what you need in business settings.

In this episode, we’ve conversed about:

• Erin's entrepreneurial journey with human design
• The four human design types
• What your human design chart means and how it applies to your life and work
• Human design and teams
• How people are opening up to human design

Resources & Links to Continue the Conversation:

Discover Your Brand Persona by Taking The Complimentary Quiz: Brand Quiz 

Learn more about Bethany Works® Design Agency: bethanyworks.com

Create a Stunning Psychology-Backed Brand with our Brand & Web Design Services

Enter Into Your Bespoke Brand Evolution Through Our Signature Offer, BRANDCEND™

Apply to work with Bethany as your coach through The CreativeCEO Mentorship

________

Secure Bethany as a speaker for your next event or experience:

bethanymccamish.com

Shop Curated Merch and Brand Designer Resources at The Strategy Sho

Soak In Brand Expertise and Knowledge with the Bethany Works® Blog

Let’s Keep the Conversation Going Online:

www.bethanyworks.com

www.bethanymccamish.com

www.unnbreakablebrands.com

@bethanyworksdesign on Instagram & Facebook

@unbreakablebrandspod on Instagram & Facebook 

@bethanymccamish on Instagram, TikTok, and LinkedIn

Connect with Bethany:

• Agency Website:  https://bethanyworks.com/
• IG: @unbreakablebrandspod
• IG: @bethanyworksdesign

We all know about the client referral loop - and while it's effect and important, don't leave your client generation to your clients. In this episode, I am sharing 3 of the top strategies for lead generation you can implement in your company right away, so you aren't relying on ads for your products or referrals for clients.

In this bonus episode, we’ve conversed about:

• 3 top strategies for lead generation: organic content, social media interactions, and authority building
• Why you should always be building genuine relationships
• 5 action steps to take to benefit from these strategies

Discover Your Brand Persona by Taking The Complimentary Quiz: Brand Quiz 

Learn more about Bethany Works® Design Agency: bethanyworks.com

Create a Stunning Psychology-Backed Brand with our Brand & Web Design Services

Enter Into Your Bespoke Brand Evolution Through Our Signature Offer, BRANDCEND™

Apply to work with Bethany as your coach through The CreativeCEO Mentorship

________

Secure Bethany as a speaker for your next event or experience:

bethanymccamish.com

Shop Curated Merch and Brand Designer Resources at The Strategy Shop

Soak In Brand Expertise and Knowledge with the Bethany Works® Blog

Let’s Keep the Conversation Going Online:

www.bethanyworks.com

www.bethanymccamish.com

www.unnbreakablebrands.com

@bethanyworksdesign on Instagram & Facebook

@unbreakablebrandspod on Instagram & Facebook 

@bethanymccamish on Instagram, TikTok, and LinkedIn

Connect with Bethany:

• Agency Website:  https://bethanyworks.com/
• IG: @unbreakablebrandspod
• IG: @bethanyworksdesign

Let’s talk about an essential part of brand positioning and that is crafting your brand promise, also known as a brand positioning statement. I walk you through exactly how you can begin to dive into this through specific reflection and journaling along with some real examples of a brand promise. If you’ve been struggling to stand out within your market, this may have been a missed step in your brand strategy build.

In this bonus episode, we’ve conversed about:

• What a brand promise is and is not
• Why a brand promise attracts your ideal customers and clients
• How to carve out your own space with a unique presence

Discover Your Brand Persona by Taking The Complimentary Quiz: Brand Quiz 

Learn more about Bethany Works® Design Agency: bethanyworks.com

Create a Stunning Psychology-Backed Brand with our Brand & Web Design Services

Enter Into Your Bespoke Brand Evolution Through Our Signature Offer, BRANDCEND™

Apply to work with Bethany as your coach through The CreativeCEO Mentorship

________

Secure Bethany as a speaker for your next event or experience:

bethanymccamish.com

Shop Curated Merch and Brand Designer Resources at The Strategy Shop

Soak In Brand Expertise and Knowledge with the Bethany Works® Blog

Let’s Keep the Conversation Going Online:

www.bethanyworks.com

www.bethanymccamish.com

www.unnbreakablebrands.com

@bethanyworksdesign on Instagram & Facebook

@unbreakablebrandspod on Instagram & Facebook 

@bethanymccamish on Instagram, TikTok, and LinkedIn

Connect with Bethany:

• Agency Website:  https://bethanyworks.com/
• IG: @unbreakablebrandspod
• IG: @bethanyworksdesign

In this episode, we talk with serial entrepreneur Hannah Nieves about PR and how you can leverage it in your own business. We’ll also talk about AI and how you can harness its power while staying authentic to your brand identity. 

In this episode, we’ve conversed about:

• Hannah’s story of being a serial entrepreneur 
• What PR is and the different type of content we can use
• Where to begin and how to pitch yourself 
• Using AI while keeping brand integrity 
• How she manages running multiple businesses

Resources & Links to Continue the Conversation:

Discover Your Brand Persona by Taking The Complimentary Quiz: Brand Quiz 

Learn more about Bethany Works® Design Agency: bethanyworks.com

Create a Stunning Psychology-Backed Brand with our Brand & Web Design Services

Enter Into Your Bespoke Brand Evolution Through Our Signature Offer, BRANDCEND™

Apply to work with Bethany as your coach through The CreativeCEO Mentorship

________

Secure Bethany as a speaker for your next event or experience:

bethanymccamish.com

Shop Curated Merch and Brand Designer Resources at The Strategy Sho

Soak In Brand Expertise and Knowledge with the Bethany Works® Blog

Let’s Keep the Conversation Going Online:

www.bethanyworks.com

www.bethanymccamish.com

www.unnbreakablebrands.com

@bethanyworksdesign on Instagram & Facebook

@unbreakablebrandspod on Instagram & Facebook 

@bethanymccamish on Instagram, TikTok, and LinkedIn

Connect with Bethany:

• Agency Website:  https://bethanyworks.com/
• IG: @unbreakablebrandspod
• IG: @bethanyworksdesign