Unbreakable Brands®

I am so thrilled to welcome Kelly Kolar to the show today and we will be talking about carrying your brand into space and experiential design that’s data driven. 

Kelly Kolar is the president and founder of Kolar + Kolar Experience Institute™, an award-winning design strategy firm that specializes in insights, interiors, and experiential design.

For more than three decades, Kelly and her team have been cultivating data-driven transformations, helping brands unleash their souls in space to uncover their true potential and create impactful environments. Kelly is passionate about finding new and better ways to connect people, places, and brands—from healing environments focused on the patient and family experience to global workplaces that blend corporate and cultural identity.

Tune in to hear:

• Kelly's background and her speciality
• How Kelly works to unleash the soul into space
• Translating your brand into a physical space plays a part in both longevity and impact
• Kelly's method to gather data to drive her interior and design decisions
• The common thread across multiple industries
• Kelly's advice as a self-made 7/8 figure entrepreneur for those who are scaling their companies and working towards those numbers and success

Connect with Kelly:
Website: https://kolardesign.net/
Instagram: https://www.instagram.com/kolardesign/
LinkedIn: https://www.linkedin.com/company/kolar-design/

Connect with Bethany:

• Agency Website:  https://bethanyworks.com/
• IG: @unbreakablebrandspod
• IG: @bethanyworksdesign

I am so thrilled to welcome Samantha Hawrylack to the show today and we will be talking about the importance of SEO in brand building and how it’s a top contender for how you stand out and build visibility which leads to authority (plus how this is not your web designers responsibility- but they should be educated on implementing it).

Samantha Hawrylack is the co-founder and CEO of SJ Digital Solutions, a digital marketing agency, and How To FIRE, a financial education website. Her story began in corporate finance before transitioning to freelancer in 2019 followed by agency owner in 2021. She is an expert in SEO strategy and content marketing and has helped hundreds of business owners around the globe increase their traffic, leads, conversions, and revenue passively.

Tune in to hear:

• Samantha's background and journey to running a major SEO agency
• What SEO is and isn’t
• The importance of investing in SEO services for your brand
• Samantha's strategy for ranking on Google
• How to use SEO on podcasts and social media
• Samantha's thoughts on AI
• SEO is the long haul for solid lead generation
• Things to look for when finding an SEO expert

Connect with Samantha:

Website: https://sjdigitalsolutions.com/
Instagram: https://www.instagram.com/sjdigitalsolutions/
LinkedIn: https://www.linkedin.com/in/samantha-hawrylack/
Free SEO Checklist: https://sjdigitalsolutions.com/free-seo-checklist/

Connect with Bethany:

• Agency Website:  https://bethanyworks.com/
• IG: @unbreakablebrandspod
• IG: @bethanyworksdesign

I am so thrilled to welcome Haley Slade to the show today and we will be talking about how to leverage psychology-backed copy for your brand.

Founder of Slade Copy House, Haley has climbed the ladder in her industry writing for brands such as The Real Housewives, Lufthansa Airlines, and Dove. Her clients have been featured in Business Insider, The New York Times, CNBC, Refinery29, Nerd Wallet, and the Cosmopolitan.

Haley teaches methods including (but not limited to) A/B testing, psychology backed approaches to building brand loyalty, and copywriting techniques that turn words into clients– giving her a multi-six-figure business that continues to grow. 

Tune in to hear:

• Haley's background and journey to running a multi six figure business
• Finding your unique brand voice and how it ties into messaging and copywriting
• What it means to have psychology-backed copy
• Three tips for building psychology backed copy
• Haley's thoughts about looking at your competition
• How Haley is building an Unbreakable Brand

Connect with Haley:

Website: www.sladecopyhouse.com
Instagram: https://www.instagram.com/sladecopyhouse/
LinkedIn: www.linkedin.com/sladecopyhouse
Storytelling Quiz - Discover your storytelling styles: https://sladecopyhouse.com/storytelling-quiz/

Connect with Bethany:

• Agency Website:  https://bethanyworks.com/
• IG: @unbreakablebrandspod
• IG: @bethanyworksdesign

I am literally so pumped for this conversation today with Anna Wojtowicz, a incredible business strategist and coach. We are talking about red flags when looking for a business coach who actually supports your brand growth and the shifts in your decision making that need to be happening while working with a business coach.

Anna is the founder of The AW Creative, a business strategy firm for ambitious female founders ready to start and scale legacy & impact brands and today she will be talking about ways to find a business coach that supports your brand and avoid getting burned if at all possible.

Tune in to hear:

• Anna's background and what she vitally brings to the table as a strategist is so vital
• The most common mistake entrepreneurs make when it comes to their brand
• What Anna offers to coaching clients that helps them before they jump into branding
• 5 key indicators that a business coach will support your brand growth
• How building her business coach brand with me contributes to her success
• How Anna continues to monitor her brand's evolution

Connect with Anna:

Website: https://theawcreative.com/

Instagram: https://www.instagram.com/theawcreative/

LinkedIn: https://www.linkedin.com/in/annawojtowicz222/

The AW Creative Limitless Mastermind: https://theawcreative.com/limitless-mastermind

Connect with Bethany:

• Agency Website:  https://bethanyworks.com/
• IG: @unbreakablebrandspod
• IG: @bethanyworksdesign

I am so thrilled to have Ashleigh Henry on the show to talk about ways you can build community as a brand. 

Ashleigh Henry has been in marketing, sales, and leadership positions since she was handed her first paycheck at the young age of 15. She was driving traffic in a well-known shoe store, watching the feet of our entering customers to be able to run sales that influenced said customers to purchase urgently and intentionally.

It was exhilarating for Ashleigh to climb the retail, corporate, higher education, and start-up ladder holding positions such as Marketing Strategist, Copywriter, Social Media Strategist, Manager, Editor, Co-Editor…until it wasn’t. Alongside her degree, Ashleigh decided to bring all of her experience into the online business space, she founded The Cheetah Company to serve modern businesswomen through their education, coaching, and consulting services and in doing so has helped nearly 100 female founders, nationally and globally, to build timeless and everlasting brands.

Tune in to hear:

• Why community connection is vital for entrepreneurs building any type of brand
• Ashleigh's top tips for cultivating community
• Marketing from a perspective of putting humans first
• Navigating the "vulnerability hangover"
• The biggest mistakes or cop-outs when connecting with your community
• How cultivating community impacts the bottom line for brands
• Ashleigh's perspective on the "family" community vibe
• What community flocks look like for brands

Connect with Ashleigh:
Website: www.thecheetahcompany.com
Instagram: https://www.instagram.com/thecheetahcompany/
LinkedIn: https://www.linkedin.com/in/ashleighchenry/

The Cheetah Company's Complementary Resources: https://thecheetahcompany.com/emboldened-resources/

Connect with Bethany:

• Agency Website:  https://bethanyworks.com/
• IG: @unbreakablebrandspod
• IG: @bethanyworksdesign

I am so thrilled to welcome Lindsay Rose to the show today and we will be chatting all about using manifestation to accelerate your brand growth.

Lindsay Rose is a Manifestation Coach + Expert on Quantum Creation. Manifestation has truly changed her entire life and she now teaches people all over the world how to create the life of their dreams. Her passion is to educate people on the truth about how manifestation works giving them a solid foundation of quantum physics, neuroscience, and practical application of a self-developed formula for magnetic attraction. 

Tune in to hear:

• How Lindsay got started serving entrepreneurs
• The Cliffs Notes version of manifestation
• How manifestation has worked for Lindsay + her brand to accelerate success
• Where and how to start manifestation for yourself, your business, and brand
• Actions & energy to use in the plateau space
• Lindsay's advice if you have tried manifestation but felt like it ‘didn’t work’
• How Lindsay has people start walking through a visualization
• Getting to the breakthrough

Connect with Lindsay:

Website: www.thequantumblonde.com

Instagram: www.instagram.com/the.quantum.blonde

LinkedIn: https://www.linkedin.com/in/lindsayrosekline/

Connect with Bethany:

• Agency Website:  https://bethanyworks.com/
• IG: @unbreakablebrandspod
• IG: @bethanyworksdesign

I am so thrilled to welcome Susan Padron to the show today and we will be chatting about how personal style can help build your overall brand success. 

Susan Padron is a published author and intuitive personal stylist who works with celebrities and rising entrepreneurs to align their style and find their confidence again. She is a sought after thought leader on style informed by your inner truth, not systematic or patriarchal metrics, sizing, body types and gender norms- which has landed her features in Bustle, InStyle, Business Insider, and WHYY (PBS+npr). 

Tune in to hear:

• Susan's background and journey as a personal stylist
• How someone's brand ties into their personal style
• Navigating the balance between complex personal styles and very targeted brands
• How Susan is able to work her client's emotions and feelings into their overall personal style
• Susan's advice for someone who is apprehensive about investing in their style along with their brand

Connect with Susan:
Website: https://susanpadronstylist.com/
Instagram: https://instagram.com/susanpadron_stylist
LinkedIn: https://www.linkedin.com/in/susanpadronstylist
The Susan Padron Podcast: https://podcasts.apple.com/us/podcast/the-susan-padron-podcast/id1686474279

Connect with Bethany:

• Agency Website:  https://bethanyworks.com/
• IG: @unbreakablebrandspod
• IG: @bethanyworksdesign

I am so thrilled to welcome Terri Trespicio to the show so we can dive into the essential conversation of creating a business that supports your life and actually matters to you. Terri Trespicio (“Tress-PEE-shee-o) is an award-winning writer, speaker, and brand advisor, and the author of Unfollow Your Passion: How to Create a Life that Matters to You. Her TEDx talk, “Stop Searching for Your Passion,” has surpassed 7.5 million views, and Hubspot named her one of the “Top 18 female speakers who are killing it".

Listen in to hear:

• How Terri created a business that supports her life
• Challenging the common belief that following your passion is the key to unlocking happiness and success
• How "passion pressure" can be harmful to an entrepreneur
• Why the importance of finding a problem to solve is more more effective than following your passion
• Niching for an industry actually neglects other parts of your brand
• The myth of competition and finding collaboration instead
• How Terri ties happiness to passion and creating a life that matters
• How to look at growing and scaling as a business owner

Connect with Terri:
Website: territrespicio.com
Instagram: https://www.instagram.com/ttrespicio/
LinkedIn: https://www.linkedin.com/in/territrespicio/
The Passion Trap free mini-course: https://territrespicio.com/trap/

Connect with Bethany:

• Agency Website:  https://bethanyworks.com/
• IG: @unbreakablebrandspod
• IG: @bethanyworksdesign

We are diving into all things legal when it comes to claiming and protecting your brand today with attorney Taylor Williams. 

• How Taylor started working with entrepreneurs to protect their brands
• What emerging entrepreneurs need legally to start their business and have a website 
• Claiming your brand via trademarks and how to know if you need one
• The biggest legal mistakes Taylor sees new and old brands make all the time
• What entrepreneurs should focus on in order to build your brand (legally)

Connect with Taylor:

Website: www.denvertrademarklaw.com

IG: https://www.instagram.com/denvertrademarklaw/

LinkedIn: https://www.linkedin.com/in/taylorwilliamsdenver/

Connect with Bethany:

• Agency Website:  https://bethanyworks.com/
• IG: @unbreakablebrandspod
• IG: @bethanyworksdesign

Today we are busting open some business money myths that could be holding back your brand with Silvia Manent, Founder and Managing Partner of Manent Capital, a Boston-based wealth management firm that manages over $70 million. I am so excited to dive into building wealth within your brand and business. 

In this episode, you'll hear:

• Silvia's journey into working in wealth management
• How money and managing money tied to your brand's success
• 5 money myths about the ultra-wealthy that we need to set straight
• What every brand be looking at when it comes to their finances no matter where they are on their journey
• A fatal business financial mistake Silvia sees often in the entrepreneurial space 

Connect with Silvia:

Website: www.manentcapital.com

IG: www.instagram.com/wealthfinancialadvisor

LinkedIn: www.linkedin.com/in/silviamanent

Connect with Bethany:

• Agency Website:  https://bethanyworks.com/
• IG: @unbreakablebrandspod
• IG: @bethanyworksdesign