Unbreakable Brands®

It’s been a while since I’ve opened myself up. I’ve been working hard building iconic brands for my clients. I’m realizing that, although I am front and center in my business (hello, my name is in my business name!) the brands I’m creating have lives of their own.

And honestly? I wouldn’t have it any other way. But I thought since this is the first season of my podcast, I'd share with you about the person behind the brand- like really behind it. 

Connect with Bethany:

• Agency Website:  https://bethanyworks.com/
• IG: @unbreakablebrandspod
• IG: @bethanyworksdesign

I know, I know. This is ‘Unbreakable Brands’ and now you’re telling me mine is falling apart? Well, yes- you could be unintentionally degrading your brand instead of building an unbreakable one. In today’s episode I am diving into 3 common brand breaking pit falls and how you can avoid them as you scale.

Paulette: https://www.instagram.com/paulettejperhach/

Connect with Bethany:

• Agency Website:  https://bethanyworks.com/
• IG: @unbreakablebrandspod
• IG: @bethanyworksdesign

In the last episode, I shared the flow that rock solid brands follow whenever they are thinking of a rebrand or pivot. Along with this comes a very important trait, and that is patience. I know it’s not sexy and  I know, we live in a world of VIP days, website in a week, these rapid kind of entrepreneurial services and there’s nothing wrong with that  for when you are just starting out. 

But the fact is, brands that are built for profit understand it takes time to be intentional, to find alignment and clarity especially when they are pivoting their company and it’s so important. 

Connect with Anna:
https://theawcreative.com/

Connect with Bethany:

• Agency Website:  https://bethanyworks.com/
• IG: @unbreakablebrandspod
• IG: @bethanyworksdesign

Let’s talk everything branding (or more accurately- your brand) If you previously invested in a photographer, website or branding and you have not seen an ROI, you are likely not the problem your order of operations is likely the problem. - and let’s talk about how we are going to fix that. 

In this episode we cover:

• What is a re-brand and do you need one?
• Why brand strategy comes first
• Key indicators you didn't follow the branding order of operations and what to do now

Full show notes and transcript here

Connect with Bethany:

• Agency Website:  https://bethanyworks.com/
• IG: @unbreakablebrandspod
• IG: @bethanyworksdesign

A signature offer is vital to building a brand but that doesn't mean that every brand needs one. However, signature offers are generally reserved for entrepreneurs who want to be known in their industries, as thought leaders, change makers, or even influencers, and for a signature offer to work, you have to be the authority or expert in the room. Now how do you go about doing this? Well in this episode I take you through everything you need to know about creating a signature offer, being the expert in your field, and demonstrating why your clients should choose you. 

In this episode we cover:

• What is a signature offer and why it's important to have
• Case study: Luxury brand items and their signature offers
• 5 things you need in order to create your own signature offer

Full show notes and transcript here

Connect with Bethany:

• Agency Website:  https://bethanyworks.com/
• IG: @unbreakablebrandspod
• IG: @bethanyworksdesign

I'll let you in on a little secret - brands that make bank and are successful know exactly what their competitive edge is, which makes them more appealing to clients over other brands. How do they do this? Well, in this episode I talk more about the concept of a competitive edge, deconstruct three misconceptions about standing out in your industry that are holding you back, plus give you three ways you can take aligned action to carve out your positioning.

In this episode we cover:

• Three misconceptions around competitive edge
• Why these three ways to stand out don’t work
• What to look at in a competitive analysis
• 3 ways you can differentiate your business

Full show notes and transcript here

Connect with Bethany:

• Agency Website:  https://bethanyworks.com/
• IG: @unbreakablebrandspod
• IG: @bethanyworksdesign

Oftentimes we may use the words brand and business interchangeably, but did you know the two aren’t always synonymous? Just because you own a business, doesn’t mean you also have a brand even though you think the two should go hand in hand. While there are plenty of businesses that are known exclusively as a brand (ahem - Gucci, Prada, Chanel), you actually need to set the right foundations to get to this point. To make things easy, I dive into the difference between the two, explain where you need to direct your efforts in cultivating a brand, and how to leverage your own business. 

In this episode we cover:

• Brands vs. businesses case study: SKIMS
• Innovating over reinventing 
• Why you need to be consistent in brand presentation
• Looking at impact and scaling
• What it means to build an unbreakable brand

Full show notes and transcript here

Connect with Bethany:

• Agency Website:  https://bethanyworks.com/
• IG: @unbreakablebrandspod
• IG: @bethanyworksdesign

An unbreakable brand stands the test of time, builds your momentum in business and paves the way for profit and prestige. An unbreakable brand rises above the sea of sameness. 

Welcome to the Unbreakable Brands podcast - exclusively for business owners & CEOs ready to be rock-solidly seen, because blending is boring.  I’m your host, Bethany McCamish, the founder and CEO of a six-figure strategic brand agency. Here’s the thing, Businesses can be easily broken, but a brand can be both cutting-edge and enduring, no compromises necessary. In this podcast, you’ll hear the top strategies used by unbreakable brands that create massive momentum to scale plus the driving forces behind their creators + founders. Let’s begin.

Connect with Bethany:

• Agency Website:  https://bethanyworks.com/
• IG: @unbreakablebrandspod
• IG: @bethanyworksdesign