I'll let you in on a little secret - brands that make bank and are successful know exactly what their competitive edge is, which makes them more appealing to clients over other brands. How do they do this? Well, in this episode I talk more about the concept of a competitive edge, deconstruct three misconceptions about standing out in your industry that are holding you back, plus give you three ways you can take aligned action to carve out your positioning.

In this episode we cover:

• Three misconceptions around competitive edge
• Why these three ways to stand out don’t work
• What to look at in a competitive analysis
• 3 ways you can differentiate your business

Full show notes and transcript here

Connect with Bethany:

• Agency Website: https://bethanyworks.com/
• IG: @unbreakablebrandspod
• IG: @bethanyworksdesign