A signature offer is vital to building a brand but that doesn't mean that every brand needs one. However, signature offers are generally reserved for entrepreneurs who want to be known in their industries, as thought leaders, change makers, or even influencers, and for a signature offer to work, you have to be the authority or expert in the room. Now how do you go about doing this? Well in this episode I take you through everything you need to know about creating a signature offer, being the expert in your field, and demonstrating why your clients should choose you. 

In this episode we cover:

• What is a signature offer and why it's important to have
• Case study: Luxury brand items and their signature offers
• 5 things you need in order to create your own signature offer

Full show notes and transcript here

Connect with Bethany:

• Agency Website: https://bethanyworks.com/
• IG: @unbreakablebrandspod
• IG: @bethanyworksdesign