🎧 Episode 108: Scaling or Just Playing CEO Dress-Up? with Mario Krivokapic

In this episode of the Localization Fireside Chat, I sit down with Mario Krivokapic, Managing Partner EMEA at Masterful Coaching — a no-nonsense strategist helping leaders stop pretending and start scaling.

If you’ve ever felt like the title doesn’t match the results — this one’s for you. We dive into mindset traps, fake-it culture, and the uncomfortable truths most leaders won’t say out loud.

Mario brings decades of executive coaching experience and drops insight after insight on what separates a real CEO from someone just going through the motions.

💡 What you’ll learn in this episode: ✅ Why many “scaling” companies are just stuck in performative leadership ✅ The hard questions every founder should ask themselves ✅ Coaching red flags (and what real coaching looks like) ✅ How to shift from stuck to sustainable growth ✅ What mindset drives real transformation — not just LinkedIn buzz

📌 Chapters: ⏱ 0:00 – Meet Mario Krivokapic ⏱ 3:10 – Coaching vs. Coddling ⏱ 11:45 – Are You Scaling or Just Busy? ⏱ 19:00 – Executive Blind Spots ⏱ 28:25 – Leadership Habits That Hurt Growth ⏱ 38:50 – Mastering the Mindset Shift ⏱ 51:00 – Final Thoughts + What Next

📢 Connect With Us: 🎙 Listen to the Localization Fireside Chat Podcast: Spotify: https://open.spotify.com/show/5OoURgc29R31XPGzOWL9iX Apple Podcasts: https://podcasts.apple.com/us/podcast/localization-fireside-chat/id1688770183

🌎 Visit My Blog: https://www.robinayoub.blog

📩 Let’s Connect: LinkedIn: https://www.linkedin.com/in/robinayoub/ Email: [email protected]