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Andy and Brian discuss whether recent data showing a revenue slowdown for certain distributors is going to affect the broader industry.
Then, they talk about whether it actually matters if your salespeople embrace digital. Is it possible that companies need to accept that buyers have their own channel preferences, so even if you have salespeople holding out on eCommerce, they'll still be kept plenty busy with buyers who prefer a more hands-on buying experience?
By Master B2B5
33 ratings
Andy and Brian discuss whether recent data showing a revenue slowdown for certain distributors is going to affect the broader industry.
Then, they talk about whether it actually matters if your salespeople embrace digital. Is it possible that companies need to accept that buyers have their own channel preferences, so even if you have salespeople holding out on eCommerce, they'll still be kept plenty busy with buyers who prefer a more hands-on buying experience?

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