Master B2B Friday 15

By Master B2BTechnology

Master B2B Friday 15 episodes

October 09 Previewing the 2027 Master B2B Mindshare Summit
Andy and Brian preview the 2027 Master B2B Mindshare Summit - our 5th annual! - taking place in Chicago on March 16-17, 2027.
This year's event moves to a bigger venue (Convene Willis Tower), but features the small group conversations attendees rave about.
In the podcast, the guys talk through some of the new sessions and improvements we're making for the event.
Tickets available at summit.masterb2b.com
25 min
October 02 A recap of the B2B Exchange at Shoptalk Fall event
Andy and Brian are back from Nashville with a full recap of the B2B Exchange at Shoptalk Fall, where roughly 4,000 attendees watched B2C giants like Abercrombie & Fitch and Ralph Lauren share a room with B2B companies like Uline and Schneider Electric.

They break down the sessions that packed the room, what two CIOs told a room full of vendors about cold outreach and pilots, and why nearly every question all week came back to one thing: data.
29 min
September 25 Turning Data into Dollars in Agentic Commerce
Andy Didyk, CEO of Ntara, joins Andy and Brian to preview an upcoming Shoptalk Fall session on turning data into dollars in the age of agentic commerce.

Only 44% of B2B marketers have the data infrastructure to support AI, and new research from Ntara found that while 79% of manufacturers have a C-suite mandate to implement AI, only 7% say their systems are actually ready.

Andy Didyk breaks down why the real gap is organizational, and what it takes to give AI engines the structured product data they need to actually recommend you.
22 min
September 24 What new payment types are B2B companies using?
Credit terms are the default way B2B companies buy, and 72% of buyers prefer them, but the process behind them is still stuck in manual invoicing.
John Jakobe, VP of Commercial Strategy at TreviPay, joins Andy and Brian to preview an upcoming discovery stage session at Shoptalk Fall on new payment types in B2B.
23 min
September 18 Where AI Agents Are Working in B2B eCommerce...and Why
Jon Feldman, Product Marketing Director at Salesforce Agentforce Commerce, joins Andy and Brian to discuss where are AI agents actually working in B2B commerce, and why?

Andy makes the case, drawn from his book Bot to Bot, that the real B2B AI opportunity isn't the flashy front end everyone talks about, it's the "middle miles": pricing, quoting, availability, and order management happening behind the scenes.

Jon breaks down how Salesforce's AgentForce is already being used for catalog merchandising and weather-aware order routing, and where agent-to-agent negotiation is headed next.
23 min
September 11 See It, Order It, Deliver It: Earning Repeat Business in B2B
Andrej Maihorn, Head of B2B Product Marketing at Kibo Commerce, joins Andy and Brian to dig into a real gap in B2B: buyers say they want to stick with their existing suppliers, but a lot of them don't.

Andrej breaks down what it actually takes to close that gap, from inventory visibility before checkout to order routing to holding your promised delivery date, and why unifying order management with your eCommerce platform matters more than most companies realize.
21 min
August 28 A GEO Deep Dive - Are LLMs Recommending Your Brand?
This week Andy and Brian bring on Michael Schenck the Senior Product Manager at luxury rug company Jaipur Living to talk about how to get found by LLMs. This conversation goes deep - it's perfect if you want to learn concrete, practical ways to improve how your brand shows up in LLMs.
Michael also wrote a paper about this topic that everyone should read - you can download it here.
27 min
August 21 Has the Intent Box Replaced the Search Box?
Andrea Polonioli, product marketer at Coveo and a former cognitive science researcher, joins Andy Brian to dig into one of the most consequential parts of B2B ecommerce: search. Is the search box quietly becoming an intent box? Why does B2B search still break on a missing dash, even at digitally mature companies? And what happens to search when bots start buying from bots?

Before that, the breaking news: Home Depot's Q2 earnings show its Pro segment and SRS Distribution outperforming DIY yet again, more proof that B2C giants keep pushing deeper into B2B.
27 min
August 14 What if you're not using one of the biggest B2B eCommerce growth levers?
Andy and Brian are joined this week by Kevin Kazenmayer, the VP of Business Strategy at TradeCentric to talk about punchout. Yes, punchout.

Whether you're asking "what is punchout?" (it's a way for enterprises to make purchases from 3rd parties directly from their own procurement system); or whether you're thinking, "I thought that was old tech?" (electricity is old tech but it's necessary!) or "Aren't AI agents going to replace all this?" (not any time soon), this is a great discussion of one of the last big growth opportunities.
25 min
August 07 Is the CMO Role Disappearing in B2B?
On the podcast today, Andy and Brian chat with fellow Master B2B guy Jared Blank about why so many companies are eliminating (or have eliminated) the Chief Marketing Officer role, and whether B2B companies in particular have abandoned this position. Plus, does this differ for manufacturers and distributors? And finally, what can B2B companies learn from Big Ass Fans?
22 min

About Master B2B Friday 15

From the publisher's feed

Each Friday Master B2B founders Andy Hoar and Brian Beck take a quick 15 minute spin around the world of B2B eCommerce, with their take on breaking news and lively conversations about the most…