One of the big questions of the moment in AI is whether we are experiencing a REvolution or an Evolution when it comes to whether new technologies will enhance the decisions eCommerce practitioners make in their day-to-day roles, or whether it will soon take over many of the decisions practitioners make.

When we surveyed B2B practitioners, we learned that they have chosen not to invest in mobile, even though their B2C counterparts have long ago made the shift to focus on mobile. 

We heard that 34% of B2B companies have less than 5% of their sales on mobile, while 18% don’t even track mobile sales.

In this podcast, Andy and Brian talk about some of the reasons why mobile is on the back burner, and why this is a huge missed opportunity for most companies.

Learn more about our upcoming events and the practitioner Forum at MasterB2B.com

In B2B eCommerce practitioners are all asking the same question: how do I get my products to show up in search results when people are searching on an AI tool like ChatGPT or Perplexity?

The answer, it seems, is to create authority around your listings, and in this podcast Andy Hoar and Brian Beck discuss exactly how to do that.

Andy and Brian dig into the new (and mysterious) world of Generative Engine Optimization (GEO) and what that means for how B2B eCommerce companies that are looking to drive traffic to their websites (which is, of course, all of them).

For more Master B2B resources and events, visit http://www.masterb2b.com And for practitioners, we offer the Master B2B Forum, a free community exclusively for B2B eCommerce practitioners. Learn more at http://www.masterb2b.com/forum

Andy & Brian offer six criteria for how B2B eCommerce practitioners should select a system integrator when they are embarking on a commerce technology project.

The Friday 15 is presented by Master B2B Nexus, your personal B2B digital lifeline..  Visit us at http://www.masterb2b.com/nexus

This week - Andy and Brian debate whether someone looking to implement a new eCommerce platform should choose their system integrator first, or whether they should select their technology first.  And whether that's the right question to be asking at all...

Visit us at masterb2b.com to see all our upcoming events and to join our Forum.

Andy & Brian talk through their key takeaways from the dozen executive roundtables they held with B2B eCommerce practitioners across the country.

Andy and Brian recap the key themes from B2B Online in Chicago, including what it means when younger executives take over senior roles in a company, and how practitioners are talking about tariffs.

Andy and Brian recap their on-stage debate from B2B Online where they wrestled with whether private equity is ultimate good or bad for B2B companies. Is it true that PE firms never invest for the long-term? Is it true that your career is at risk if your company is bought by a PE firm? Are there benefits to having a PE owner?

Andy & Brian talk about whether B2B companies are correct when they say that they view Amazon as a foe. Brian makes the case that Amazon will only continue to steal market share in B2B, and the best way to understand what they're doing is to be on the site selling yourself.

See all the Master B2B events and see how to join the online Forum at MasterB2B.com.