Sign up to save your podcasts
Or
Share Is Generative Engine Optimization Replacing SEO for B2B eCommerce Companies?
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Is Generative Engine Optimization Replacing SEO for B2B eCommerce Companies?
Andy and Brian dig into the new (and mysterious) world of Generative Engine Optimization (GEO) and what that means for how B2B eCommerce companies that are looking to drive traffic to their websites (which is, of course, all of them).
How will it replace their SEO efforts (if at all?)
They share 5 emerging GEO best practices:
- AI answers reduce clicks (AI provides the answer up front)
- Semantic relevance rules: focus on topics, not just keywords.
- Expertise, authoritativeness and trustworthiness (EAT) now more important than anything else
- Structured, scannable content wins
- Visibility is more important than ranking: Success now includes being mentioned in AI outputs, not just appearing in top search results.
For more Master B2B resources and events, visit http://www.masterb2b.com And for practitioners, we offer the Master B2B Forum, a free community exclusively for B2B eCommerce practitioners. Learn more at http://www.masterb2b.com/forum
View all episodes
By Master B2B
5
33 ratings
Andy and Brian dig into the new (and mysterious) world of Generative Engine Optimization (GEO) and what that means for how B2B eCommerce companies that are looking to drive traffic to their websites (which is, of course, all of them).
How will it replace their SEO efforts (if at all?)
They share 5 emerging GEO best practices:
- AI answers reduce clicks (AI provides the answer up front)
- Semantic relevance rules: focus on topics, not just keywords.
- Expertise, authoritativeness and trustworthiness (EAT) now more important than anything else
- Structured, scannable content wins
- Visibility is more important than ranking: Success now includes being mentioned in AI outputs, not just appearing in top search results.
For more Master B2B resources and events, visit http://www.masterb2b.com And for practitioners, we offer the Master B2B Forum, a free community exclusively for B2B eCommerce practitioners. Learn more at http://www.masterb2b.com/forum
More shows like Master B2B Friday 15
View all
Planet Money
30,660 Listeners
Pod Save America
87,143 Listeners
The Daily
112,467 Listeners
Up First from NPR
56,388 Listeners
The Diary Of A CEO with Steven Bartlett
8,500 Listeners
The Indicator from Planet Money
9,519 Listeners
The Bulwark Podcast
12,250 Listeners
The Rest Is History
14,428 Listeners
The Ezra Klein Show
16,072 Listeners
The Artificial Intelligence Show
185 Listeners
The Watson Weekend
4 Listeners