Andy and Brian spent the week in Seattle at the Amazon Business Reshape conference getting a deep dive into Amazon Business.  Today on the Friday 15, they chat with Natalia Montuori, a Director at Amazon Business, about AI buying assistants, direct delivery, business advertising and more.

It's 2025, so shouldn't every company have an eCommerce website?

This week on the Friday 15, Andy & Brian talk with Gireesh Sahukar, a longtime software executive and eCommerce practitioner about what software buyers REALLY need to ask their potential vendors about their products.

Here's a hint - you don't just want a list of product features that they say meets your needs...and why executive churn may not be a bad sign.

The Paradigm B2B eCombine

Master B2B Nexus

This week, Andy and Brian return from hosting Master B2B executive roundtables across the country and share how practitioners are making the pitch to their CIO, CFO and CEO to fund their eCommerce initiatives.

And the answer is simple - "say it's an AI initiative."  Andy shared a story from one roundtable participant who made a pitch for a software investment to his CFO and the CFO responded, "Are you sure this isn't an AI tool? (wink wink)" knowing that every AI investment was being approved internally.

This week, Master B2B's Andy Hoar is joined by Master B2B contributor Jared Blank to talk through Andy's new Paradigm B2B eCombine tool that helps practitioners select the best eCommerce platforms to investigate for their business.

Plus, why are so many businesses giving up being a public company and going private nowadays?

Check out the eCombine here.

Author and executive Dr. Lisa Palmer shares learnings from her new book, "Show AI - Don't Tell It: Build Buy-In with Visual Storytelling."

In her research she found that there are 3 key reasons why executives get "stuck" when considering their AI strategy, and she offers a framework for how to get "un-stuck" and unlock AI's potential within your company.

Dr Lisa's Advisory Firm

Buy Dr. Lisa's book

The stock market has punished the shares of research firms Gartner and Forrester because of the possible impact of AI on their revenues. But it's not so clear that AI can replace everything research analysts do. Former analyst Andy Hoar walks through what analysts actually do in their roles, and which parts of their jobs will be - and won't be - impacted by AI.

Brands have failed to rein in unauthorized distributors who re-sell their products on marketplaces like Amazon and eBay. Is there nothing they can do to protect themselves?

We speak with attorney Jon Groza from the firm KJK about how manufacturers and brands can maintain control of where their product is sold.

More about Jon Groza

Master B2B Forum

Master B2B Nexus

This week Brian Beck attended the Amazon Accelerate seller conference and came back to share the key themes that he took away from the event:

This week, Andy & Brian look at whether there is a future in so-called "composable commerce" or if both tech providers and buyers need to adapt.  Should retailers be in the business of building tech?  And do tech providers need to re-think their approach and offer solutions that offer a mix of pre-built modules and flexibility?  Or is this all the wrong way of thinking about it?