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Each Friday Master B2B founders Andy Hoar and Brian Beck take a quick 15 minute spin around the world of B2B eCommerce, with their take on breaking news and lively conversations about the most pressin... more
FAQs about Master B2B Friday 15:How many episodes does Master B2B Friday 15 have?The podcast currently has 88 episodes available.
April 18, 2025Where are B2B eCommerce executives putting their next dollar?This week - Andy and Brian walk through the results of a survey they conducted at the Master B2B Summit where they asked B2B eCommerce executives where they'll be investing next...they're surprised at what answers were missing....more21minPlay
April 15, 2025The Master B2B Interview: Andy Hoar and VTEX Founder and co-CEO Mariano GomideA special for Friday 15 subscribers:Master B2B's Andy Hoar speaks with VTEX founder and co-CEO Mariano Gomide about the company's decision to leave the MACH Alliance, and how he sees the eCommerce software industry changing in the coming years.This is a really interesting conversation about the future of the eCommerce platform ecosystem, how systems integrators fit into it, and whether the forces that control the industry can ever change....more31minPlay
April 11, 2025Can you build a successful career at a family-owned B2B company?This week on the Friday 15, Andy and Brian speak with Trent Guyer, the VP of Marketing and Digital at Grasshopper Mowers, a family-owned manufacturer of mowers, about how to build a successful career at a family-owned business. Learn more about Master B2B at masterb2b.com....more25minPlay
April 04, 2025How Should B2B eCommerce Companies Think about Their Next HireThis week on the podcast - Andy and Brian look at how B2B eCommerce companies are thinking about investing in new hires in the coming year, and the challenges they may face when looking to bring on new talent....more21minPlay
March 28, 2025Is it better for B2B companies to have an AI strategy or not?This week - Andy and Brian dig into a thought-provoking article (link below) asking whether organizations should even have an AI strategy and the reasons why it may be better if they don't. Mentioned in the podcast:Rushing into an AI Strategy?The Master B2B Nexus Program...more21minPlay
March 21, 2025Key Takeaways from the 2025 Master B2B Mindshare SummitMaster B2B held its 3rd annual Mindshare Summit in Chicago recently, and Andy & Brian went over some of the key takeaways from the event including these 4 focus areas:Building a digital organizationSuccessful digital business modelsData, analytics & data cleanliness(Of course) AIStay up to date on all Master B2B events at http://www.masterb2b.com...more24minPlay
March 14, 2025Master B2B Fireside Chat: Solving the Data ProblemWe're all recovering from the Master B2B Mindshare Summit this week, so in lieu of a new Friday 15 episode we're bringing you a recent Fireside Chat that Brian Beck conducted with Jeff Reichert, Kimball Midwest's Director of eCommerce & Digital Marketing, and Eli Cooley, President of Industrial Data Associates, about how manufacturers and distributors can approach fixing their dirty product data....more39minPlay
March 07, 2025How Effective Is B2B eCommerce Site Search?This week on the podcast, Andy & Brian look at site search, and how today's site search solutions meet the needs of B2B eCommerce practitioners. Plus, Andy shares some takeaways from the Site Search Combine he conducted, where he looked at the strengths and weaknesses of site search vendors.For more info on the Combine (and to get a copy of the report), visit ParadigmB2B.com....more22minPlay
February 28, 2025What Is the Best Way to Measure Customer Acquisition Costs in B2B?When you measure the cost to acquire a customer, should you use narrow measures that only include the direct costs associated with getting a new customer, or should you go broad and include every cost used in your sales and marketing?In B2B, the customer journey is extremely complex so we'd expect that measuring the cost to acquire a customer to be equally complex. This week, Andy & Brian talk about the challenges of getting CAC measured correctly in B2B.Be sure to rate and review us wherever you get your podcasts.For upcoming events and to sign up for the Master B2B Forum, visit us at MasterB2B.com....more20minPlay
February 21, 2025Is Digital Transformation a Project or a Program?This week on the podcast, Andy & Brian talk about whether companies should think about their digital transformation as a project (that has a beginning or an end) or a program (which is an ongoing strategy for running the business).They talk through the main reasons for failure, and how companies can change how they approach digital transformation (hint: for every operational person, you'll need 1 HR person...), plus more ideas for creating successful digital transformation strategies.For upcoming Master B2B events, visit us at MasterB2B.com....more22minPlay
FAQs about Master B2B Friday 15:How many episodes does Master B2B Friday 15 have?The podcast currently has 88 episodes available.