Master B2B Friday 15

Maximizing the Tech Investments You've Already Made


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Andy and Brian are joined by Dale Edman, Lipton Teas and Infusions' VP of eCommerce & Shopper Marketing for North America, to talk about why Gartner says that 53% of SaaS licenses held by large organizations go unused.

Dale talks about how his deep partnership with procurement has helped him keep tabs on his own tech spending, and how he learns about how other parts of his organization are using their own tools.

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Master B2B Friday 15By Master B2B

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