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July 03, 2025

Mythbuster: AI Will Revolutionize Human Decision Making in Commerce

29 minutes

One of the big questions of the moment in AI is whether we are experiencing a REvolution or an Evolution when it comes to whether new technologies will enhance the decisions eCommerce practitioners make in their day-to-day roles, or whether it will soon take over many of the decisions practitioners make.

Join Andy Hoar, Brian Beck, and HCL's Brian Gillespie as they try to bust the myth that AI be making all of our decisions for us.

The Mythbuster discusses:

– Can Agentic AI agents build dynamic experiences on the fly based on multiple factors (e.g., weather, inventory demand, etc.) for buyers?

– Will all the elements of experience design be automated?

– Have we reached the end of complex, cumbersome pricing rules because pricing will be dynamic?

– Are we getting to a point where AI understands the context of human relationships?

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