Does your business suffer from uneven sales results? Perhaps you get a flurry of sales in response to a marketing campaign, or perhaps you win one big deal and put your head down to deliver the business, only to find that when you pop your head back up again – your sales pipeline has gone dry.

This episode explores three key reasons for this, and the negative effects this can have.

Key links to accompany this episode:

Key words: Marketing Strategy, Strategic Marketing, Strategic Marketing Projects, Marketing Management, Marketing Activity Planning, Business Strategy. 

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