Do you want to win the argument or build trust? This post explores the way we approach the concerns that buyers, or their trusted allies, might have. Relates to Touchpoint Leak 5 - No Critical Approval.
Key links to accompany this episode:
The original blog post is hereThe Watertight Marketing book (see Chapter 2 and 7)The Watertight Marketing Test (Foundation 2, Balanced Routine would be low if this is where you need to focus) Key Words: Touchpoint Leaks, Customer Journey, Sales Process, Marketing Leaks, Marketing Gap Analysis, Marketing Investments, Sales, Veto, Objection Handling, Leak 5, #tweakyourleaks
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