October 11, 2021

What are the Thirteen Touchpoint Leaks?

9 minutes

The Thirteen Touchpoint Leaks is probably the framework I have shared with the most people. 5000 or so at last count. it is a way of mapping marketing investments against a sales journey to determine where to focus your effort. This is a mini introduction to the concept.

Key links to accompany this episode:

The original blog post is here

The Watertight Marketing book (see Chapter 2)

The Watertight Marketing Test (Foundation 2, Balanced Routine would be low if this is where you need to focus)

Key Words: Touchpoint Leaks, Customer Journey, Sales Process, Marketing Leaks, Marketing Gap Analysis, Marketing Investments, #tweakyourleaks

Get a weekly dose of marketing clarity - Subscribe to our newsletter here.

...more